Menu

Merchant help

Frequently asked questions

What is Amazon Pay?

    1. Which services does Amazon Pay offer?
    2. Which types of transaction are supported by Amazon Pay?
    3. Are there any geographical constraints?

How does Amazon Pay work?

    1. What is the disbursement time?
    2. How do volume-discounts work?
    3. Do you have customer fraud checks in place?
    4. How is VAT or other sales tax collection handled?
    5. Which currencies are supported?
    6. Can I set up international shipping costs?

Questions about registering your Amazon Payments Merchant account

    1. I don't know how to sign up, can you help me?
    2. Can I use my current Sell On Amazon account? It says it's not compatible
    3. Why do you have questions about my website?
    4. When is the registration process complete?
    5. My status is pending. When will I get an update?
    6. Why does Amazon Pay require my credit card details?
    7. I uploaded a required document but have not heard anything from Amazon Pay — what should I do?

Questions about your existing Amazon Payments Merchant account

    1. I am an existing merchant, how do I upgrade to Amazon Pay?
    2. You cannot find your merchant ID / MWS Key?
    3. You have questions related to marketing and promotional activities?
    4. You have a question about buttons?

Questions about the implementation of Amazon Pay solutions

    1. Do you want to integrate Amazon Pay and build your e-commerce site yourself?
    2. Do you use a package / e-commerce provider / hosted platform?

Any other questions?

    1. Contact us




What is Amazon Pay?


Which services does Amazon Pay offer?

Amazon Pay provides payment solutions for your e-commerce site that allows Amazon customers to pay on your website or mobile site using the information already stored in their Amazon account.

If your website uses an e-commerce or shipping cart provider, check out our e-commerce provider page, because not all providers support our solution at the moment.



Which types of transaction are supported by Amazon Pay?

Can Amazon Pay...
  • ... process transactions for digital goods? Yes
  • ... support pre-orders? Yes
  • ... process transactions for memberships? No. We're sorry, our Acceptable Use Policy doesn't allow membership clubs.
  • ... process recurring payments? Yes, with the automatic payments feature, currently available for merchants registered on payments.amazon.co.uk only.
  • ... process micropayments? If so, are there special rates for these? Yes, we can process micropayments. Our standard rate card applies.
  • ... support charities or donations? No, sorry. Things like donations are currently not allowed under our Acceptable Use Policy.
  • ... support Crowdfunding? No, crowdfunding isn't supported at the moment.
  • ... support transactions for adult products? No. Under our Acceptable Use Policy, adult products aren't allowed.


Are there any geographical constraints?

Amazon Pay is available for merchants with a place of establishment in the United Kingdom, Germany, France, Italy, Spain, Netherlands, Luxembourg, Sweden, Portugal, Hungary or Denmark. Click here for more information.


How does Amazon Pay work?


What is the disbursement time?

We process disbursements daily. It will take between 1 and 2 business days for the payment to be completed and appear in your bank account. A reserve might be applied according to our reserve policy.



How do volume-discounts work?

Transaction fees depend on the monthly payment volume processed through Amazon Pay on your account: the bigger the volume, the lower the fees. Check our fee schedule for full pricing information.

To apply for volume discounts, contact Merchant Support using the link that is shown at the bottom of any Seller Central page.

Volume discounts will be based on the total average transaction payment volume for the three months preceding the date you applied. Other conditions may apply. Merchant Support will help you with that when you apply.



Do you have customer fraud checks in place?

Amazon Pay has fraud detection capabilities, chargeback controls, and risk management processes to help reduce bad debt and lower your costs. This service is provided at no extra cost.
Click here for more information



How is VAT or other sales tax collection handled?

We charge exactly the amount that you tell us to charge. That means if you need to charge VAT or any other sales tax, the amount you submit to Amazon Pay needs to include all taxes.



Which currencies are supported?

For merchants in Germany, France, Italy, Spain, Luxembourg, the Netherlands, the UK, Sweden, Portugal, Hungary and Denmark that register their Amazon Payments Merchant account in the UK (via pay.amazon.com/uk) and have a bank account in UK denominated in GBP, the supported currency (to collect the money from buyers and to be disbursed in) is GBP.

For merchants in Germany, France, Italy, Spain, Luxembourg, the Netherlands, the UK, Sweden, Portugal, Hungary and Denmark that register their Amazon Payments Merchant account in Germany (via pay.amazon.com/de) and have bank account in any of the following 19 countries (Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Portugal, Slovakia, Slovenia, Spain) the supported currency is EUR.



Can I set up international shipping costs?

Yes, all shipping costs are set by the merchant. Merchants can obtain country and post code of the shipping address already during the checkout process to be able to do these computations.



Questions about registering your Amazon Pay account


I don't know how to sign up, can you help me?

We sure can. Check out this easy to follow Set up your Amazon Payment account video on YouTube, which explains everything you need to do to apply for an Amazon Payments Merchant account.

Can I use my current Sell On Amazon account? It says it's not compatible.

Some products are not compatible and as such we suggest creating a new Amazon Payments Merchant account with a new email address.



Why do you have questions about my website?

We just need to make sure it complies with our Acceptable Use Policy.



When is the registration process complete?

To initiate the process, we need you to fill in the registration form online where we ask for personal and business information.

When you have completed this step, we give you access to Seller Central, where we need you to upload a number of documents. This step is necessary to comply with our regulatory obligations. The documentation required depends on the type of your business and place of establishment; we will confirm per email which documents we need in your specific case.



My status is pending. When will I get an update?

Have you provided us with all the information we need? Double check Seller Central under Settings > Account Info to be sure. If you have provided all information requested, Amazon Pay will process your application as soon as possible and will notify you by email when this has been done.



Why does Amazon Pay require my credit card details?

We have to have a card on file just in case your Amazon Payments Merchant account will show a negative balance at some point. We are sorry we cannot do it any other way.

If you have problems providing your credit card details, contact Merchant Support using the link that is shown at the bottom of any Seller Central page.



I uploaded a required document but have not heard anything from Amazon Pay. What should I do?

Have you provided us with all the information we need? Double check Seller Central under Settings > Account Info to be sure. If you have uploaded everything required, Amazon Pay will process your application as soon as possible and will notify you by email when this has been done. If you are having problems sending a document to us, contact Merchant Support using the link that is shown at the bottom of any Seller Central page.



Questions about your existing Amazon Payments Merchant account


I am an existing merchant, how do I upgrade to Amazon Pay?

Thank you for your interest on upgrading to Amazon Pay. If you have not registered with Amazon Pay before or you have only registered for Checkout by Amazon, go to https://pay.amazon.com/uk/signup and register for Amazon Pay directly. If you are an existing Amazon Pay merchant using our Amazon Pay APIs and registered before September 9th 2014, you will need to accept the Login with Amazon services agreement and configure your Login with Amazon application through merchant support. To do so, sign in to Seller Central and contact Amazon Pay merchant support to request your upgrade. Your request will be processed within 2 business days.



You cannot find your merchant ID / MWS Key?

Check out our user guide to see if it can help you. Otherwise, contact Merchant Support using the link that is shown at the bottom of any Seller Central page.



You have questions related to marketing and promotional activities?

Whether it is adding messaging to your site, running display advertising campaigns or proactively reaching out to your customers via email — our merchant tools page provides information on recommended marketing programs and ready to use content.

You have a question about buttons?

No problem. You can find information about using our buttons, including the sizes available for you to use, by looking at our Button Guidelines page.



Questions about the implementation of Amazon Pay's solutions


Do you want to integrate Amazon Pay and build your e-commerce site yourself?

If you've built your site yourself, take a look at our Integration guides and API references, which should provide the answers you need.



Do you use a package / e-commerce provider / hosted platform?

If you use a package, shopping cart software, e-commerce provider or hosted platform to build your site, check out our e-commerce provider page to find plugins that will help you to quickly and easily add our solutions to your website.



Any other questions?


Contact us

You didn't find the answer to your question here? Please contact us. We are here to help. There are two easy ways to get in touch with us:

  • Contact Merchant Support using the link at the bottom of any Seller Central page.
  • Click the Contact Sales link at the bottom of this page.