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AMAZON’S ONLINE PAYMENTS SERVICE
Give shoppers more of what they want

Boost your brand visibility for millions of Amazon customers with the fast, familiar and secure Amazon.com checkout solution.

Hundreds of millions of Amazon customers globally from

170+ countries.1

49% faster transactions than regular checkouts.2

Amazon Pay is trusted
by top brands
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The benefits of Amazon Pay
37% percent of customers abandon a site because they’re asked to create an account.3 With Amazon Pay, there’s no need to create a new account or enter new information on your site.
The Amazon brand is a proven winner of customer trust.4 Our advanced fraud protection is the same technology used on Amazon.com.
Benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and much more.

10%–12% of all purchases on the company’s sites are now made using Amazon Pay


“The two main benefits we’ve noticed with Amazon Pay are an improved customer experience and a measurable increase in sales.”– Lisa, Director of Fulfillment Operations.
Key features for businesses
Benefit from ongoing technical support and specialist knowledge leveraging Amazon’s deep resources and expertise.

Visit help & support
Minimize development efforts and costs through a single administrative interface and omnichannel APIs that easily fit into your existing checkout experience.
Provide developers with maximal flexibility, and benefit from a smooth front-end design with a hosted checkout flow that helps extend the trusted Amazon experience to your shoppers while they’re purchasing on your site.
By enabling recurring payments through Amazon Pay, you can make it easy for hundreds of millions of Amazon customers to start a subscription, pay a recurring bill, or make a future purchase.
FROM OUR BLOG
Insights and updates
BENEFITS FOR ALL
Business categories
Make it easy for Amazon account holders to check out on your site.
Drive innovation with a flexible online payment method that can be adapted for custom environments.
Increase your exposure to Amazon’s customer base as part of our Global Partner Program.
Accept donations on your website and via voice with Alexa Donations and Amazon Pay.
HAVE QUESTIONS?
Amazon Pay for businesses 101
How is Amazon Pay different from other online payment options?
How can Amazon Pay improve your customer experience?
By offering Amazon Pay, will I dilute my product offering and brand?
What is Amazon Pay’s pricing structure?
What is the ROI of adding Amazon Pay?
Can Amazon Pay help my business with marketing and get recognition for my site?
MORE QUESTIONS ANSWERED
Amazon Pay for businesses explained

What is Amazon Pay?

Amazon Pay enables you to offer Amazon customers an easy, secure, and fast way to check out on your site using the shipping and payment information stored in their Amazon account. Beyond the button, Amazon Pay is also an easy way to integrate Alexa into your commerce strategy and is the place where shoppers manage their payment methods on Amazon.com.

Which commerce/shopping cart providers integrate with Amazon Pay?

Amazon Pay supports a Global Partner Program which includes many of the top solution providers, consulting agencies, and professional developers who work with brands to build and grow their commerce businesses. Click here for an overview of our Global Partner Program members.

How do I get started with Amazon Pay?

To enable Amazon Pay on your site, start by clicking the Business Registration button at the top of the page, and then fill in the required fields. For an overview of what to expect from the registration process, watch this short video.

I am already a seller on Amazon, what do I need to do to add Amazon Pay to my ecommerce site?

Great! All you have to do is click the Business Registration button at the top of the page, and then use your existing Seller Central account email and password when prompted. For an overview of what to expect from the registration process, watch this short video.

What is the disbursement time?

We process disbursements daily. It will take between 3-5 business days for the payment to be completed and appear in your bank account. A reserve might be applied according to our reserve policy.

Does Amazon Pay have customer fraud checks in place?

To help reduce bad debt and lower your costs, Amazon Pay employs the fraud technology that backs Amazon.com, including fraud detection capabilities, charge-back controls, and risk management processes at no extra cost. For more information, see the Amazon Pay A-to-z Guarantee Policy for Merchants.

I see Amazon Pay also appearing in the Your Payments section of my personal Amazon account. Is this connected to the checkout button I offer Amazon customers on my business website?

Yes. As an Amazon account holder, you can check out on sites other than Amazon.com using the payment information stored in your Amazon account. The place where you manage those payment methods in your Amazon account is also Amazon Pay. Additionally, you can also use Amazon Pay on Alexa. As a merchant, Amazon Pay is the way to offer Amazon shoppers a fast and familiar way to check out on your site.

Can shoppers use Amazon.com Gift Cards when they check out with Amazon Pay on my site?

Today Amazon.com Gift Cards cannot be used as a payment method to place an order using Amazon Pay. Amazon.com Gift Cards can only be used to purchase eligible goods and services on Amazon.com and certain related sites as provided in the Amazon.com Gift Card Terms and Conditions.

My company already uses Amazon Pay on our website. Do I need to become a seller on the Amazon market place?

No you do not need to sell on Amazon.com to continue offering Amazon Pay on your site. Your existing contract and agreements remain the same.

Do you support all types of businesses and merchandise?

Amazon and Amazon Pay have a number of policies in place to protect both our merchants and shoppers. Click here to view our Acceptable Use Policy.

What’s the fee to use Amazon Pay?

Amazon Pay fees are transaction-based and have a processing and authorization component. The transaction fee is composed of a domestic processing fee and an authorization fee, plus tax where applicable. These fees are only charged once the purchase is successfully authorized and processed. Click here to learn more.

My customer support center is receiving calls about Amazon Pay appearing in the wallet on Amazon.com.

First confirm that the inquiry is about payments on a third party merchant website that offers Amazon Pay, and not a question related to purchasing on Amazon.com. Once confirmed, please direct these buyers to Amazon Buyer Support: https://pay.amazon.com/contact

Is there a check list of what I need to complete the registration process to use Amazon Pay on my website?

Yes. You should have the following ready to start the registration: 1) Credit card issued by US based bank, 2)Checking account & routing number issued by US based bank, 2) business tax payer ID, EIN or Social Security number, 4) U.S. based phone number and 5) US business address.

Will my credit card be charged?

The credit card on file is charged only if your refunds and claims exceed your daily transactions which results in a negative balance.

How quickly can the Amazon Pay button appear on my website after the registration?

Based on different services that you may be using and your technical set up, the integration can take as little as 15 minutes. Please check the Integration Guide for the set up relevant for you.

Does my business qualify for Amazon Pay?

For business entities authorized to do business and having a physical presence in the United States, registration for Amazon Pay requires a US based phone number, credit card issued by a US based bank, checking account with a US based bank and your business taxpayer ID, EIN, or personal social security number. For non-US businesses, visit the Amazon Pay help page and select your country or region’s flag on the top right.

What is Buy with Prime?

Buy with Prime is a new benefit for Prime members that will let merchants offer the convenience and speedy shipping of Amazon Prime on their own direct-to-consumer sites. Prime members will be able to shop directly from your online store and use the Buy with Prime button to get the same Prime benefits they enjoy on Amazon.com — fast, free delivery, a seamless checkout experience, and free returns on eligible orders.

How does Buy with Prime work?


Currently, Buy with Prime is limited to Fulfillment by Amazon (FBA) merchants. FBA sellers already have their inventory stored in Amazon fulfillment centers, making it easy to implement this new benefit. Your customers will experience the same trust and familiarity they associate with Amazon while shopping on your site, and you don’t have to do anything but sign up.

Link to your Amazon Pay account to offer a seamless checkout experience for Prime members. Plus, you can use Multi-Channel Fulfillment (MCF) to streamline your fulfillment process and offer one pool of inventory for multiple channels. Buy with Prime also gives you all the necessary shopper information, including email addresses for customer orders. This means you can provide customer service and build direct relationships with your shoppers.

I am already an FBA merchant. How do I get Buy with Prime?

As a Fulfillment by Amazon (FBA) merchant, you can add Buy with Prime to your online store within minutes. To get started with Buy with Prime, sign up by entering your business details, then link your Amazon Pay and Seller Central accounts to Buy with Prime. From there, you can import your product catalog and select products to offer with Prime. Finally, copy and paste a JavaScript widget to your online store. Currently, Buy with Prime is invite-only. Join the interest list now, and when you’re approved, you can start using Buy with Prime immediately.

How much does Buy with Prime cost?

With Buy with Prime, you only pay for what you use, and all fees (except those incurred for storage) are charged only after you make a sale. You pay a service fee and payment processing fee, and fulfillment and storage fees are calculated per unit. The cost of returns is included in the fulfillment fee. After that, you’re free to scale back, scale up, or cancel anytime with no fixed subscription fee or long-term contract required.

Where can I get more information?

Visit Buy with Prime and join the interest list here.

1Amazon Pay data, Q4 2017. Tens of millions of customers in more than 170 countries have used Amazon Pay to transact

2“Amazon Pay transactions took an average of one minute and 27 seconds, a 49 percent time reduction from the two minutes and 53 seconds that regular checkouts take.” –PYMTNS.com Buy Button Report 2021.”, February 2021.

3Data from Mobile Checkout Optimization Report, by the Baymard Institute, 2020, commissioned by Amazon Pay.

4Axios Harris Poll 100, Corporate Reputation Rankings, July 2020.

5Profitwell, 2020