London Theatre Direct enables a personal box office assistant

London Theatre Direct becomes one of the first entertainment ticket retailers in the world to sell theatre tickets through Amazon Pay using Amazon Alexa.

Customers can now purchase theatre tickets to the biggest shows in London’s West End using Amazon Pay for Alexa Skills. Using any Alexa-enabled device, customers can easily take advantage of a wide range of exclusive offers as well as book last-minute tickets. Bookings can be made in a matter of minutes, whether you’re planning several months in advance or purchasing just before the performance is about to begin – all through voice.

To celebrate the launch, London Theatre Direct has teamed up with two of the West End's biggest musicals, Wicked and School of Rock, to promote their new Alexa skill. Customers will benefit from no booking fees on all tickets when purchasing these shows via Amazon Pay using Alexa during the promotion. In support of this, London Theatre Direct is giving away an Amazon Echo every day during the 12-day campaign. Customers simply need to book their tickets using Amazon Pay on the London Theatre Direct website or via the London Theatre Direct skill for Amazon Alexa to be entered into the draw. 

“We’re delighted to offer our customers a completely new booking experience and make it easier than ever before to book theatre tickets. It’s been great working alongside Amazon to develop such an innovative solution and are excited to see how the future of voice commerce develops.” - Mark Prethero, Business Development Director at London Theatre Direct

Watch London Theatre Direct's new ‘Wicked’ promo featuring Alice Fean and Amazon’s Alexa 

You can also see London Theatre Direct's new Amazon Alexa School of Rock promo video here:



To use the skill, simply say “Alexa, open London Theatre Direct”. You can also activate the skill here