Enable Amazon Pay and reach 300M+ active customers ready to shop

  • Increase conversion by 35%1 with a trusted and convenient checkout experience.

  • Offer more payment acceptance options and installment plans, including Buy Now, Pay Later (BNPL) from Affirm*

  • Delight your customers with built-in payment innovations and new features from Amazon Pay
Get started with Amazon Pay
For merchants on Shopify Payments or Stripe, separate onboarding is not required.
Simply activate Amazon Pay with Shopify Payments with one-click or enable Amazon Pay on Stripe with little to no technical development.
Merchant stories

See how Amazon Pay has helped others businesses like yours

“Amazon Pay has solved a really key hospitality moment that was not feeling right under our old system.”

- Scott Lawton, Founder and CEO of bartaco
“Amazon Pay gives confidence to the shoppers that we reach in international markets, who might not know Reserving.com.”

- José María Bayona, marketing, communications, and digital channel coordinator, Reserving.com
“With Amazon Pay and Checkout v2, the payment process is simpler for shoppers, and the Amazon brand promotes a high level of trust. “I would always advise other merchants to include Amazon Pay in their payment mix.”

-Philipp Klusmeier, head of ecommerce, reifen.com
“At first, we implemented Amazon Pay based primarily on the growth of Amazon’s reputation in France. Today, we see that the Amazon Pay option has completely revolutionized the way our customers make purchases.”

- Ludwig Dumortier, Head of Strategic Project Management
“I feel like I should have gotten it earlier. There’s a lot of fraud in (credit card) processing. It was a great marriage to include Amazon Pay because of the low amount of fraud. It’s a great way to pay. It’s very simple. Ease of checkout has been awesome.”

- Jeff Gleason, Sales Director

1 Comscore custom study for Amazon Pay comparing conversion rates between Amazon Pay and native merchant checkouts in the U.S. over a 6-month period from October 2021 – March 2022, n=40.

* Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders.