No matter how long you’ve spent in marketing or ecommerce, there will come a time when you’re hit with an acronym or a neologism that you just don’t know. Or maybe you just want to explore the wide world of online sales, where it seems that a new technology, technique, or tool of the trade is introduced every day.

Then you’ve come to the right place. We’ve created one of the most comprehensive ecommerce glossaries on the planet (we’ll leave the actual record-keeping to the people at Guinness) – that covers all the terminology you need to know about the ever-changing world online marketing. Explore everything from A/B Testing to Zillenials. We’ve collated and defined the list of terms based on our experience in the industry. We’ve cross checked the definition against a number of payments and ecommerce glossaries for accuracy, but the definitions are our own.

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