Engaging customers is one of the toughest tasks for ecommerce businesses. Shoppers can leave your site for a number of reasons including a lack of familiarity with your brand and unwillingness to trust you with their payment information. Other shoppers may abandon your site because your checkout flow is too complicated or your shipping speeds and returns policy don’t meet their expectations.
For all those challenges — and a few others — there’s a solution.
Amazon Pay enables you to offer Amazon customers an easy, secure, and fast way to check out on your site using the shipping and payment information stored in their Amazon account. Combined with the new Buy with Prime service that offers Prime members a way to shop directly from your online store, you can win over visitors and turn them into repeat customers.
How does Amazon Pay benefit your business?
● Boost your visibility. Amazon Pay lets you tap into hundreds of millions of Amazon shoppers, globally.
● Lower cart abandonment. Amazon Pay allows you to offer Amazon customers an easy way to buy without creating a new account or entering their shipping and payment information.
● Reduce chargebacks and fraud transactions. Amazon Pay’s advanced fraud protection is the same technology used on Amazon.com.
● Leverage Amazon technology. You can benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and much more.
● Delight your customers. Your shoppers can breeze through checkout using the payment and address information stored in their Amazon account. With the A-to-z Guarantee, they can shop worry-free, knowing that their eligible purchases are protected.
How does Buy with Prime benefit your business?
● Convert shoppers with fast, free delivery and a seamless checkout. Now you can offer millions of US-based Prime members not only fast, free shipping and transparent delivery times that work with their schedule, but also a trusted and secure way to pay, and the convenience of hassle-free returns.
● Attract Amazon shoppers to your site. You can leverage the Buy with Prime marketing toolkit to promote Buy with Prime through your marketing channels and accelerate your growth by remarketing to engaged Amazon audiences through relevant ads.
● Build direct relationships to grow your brand. Buy with Prime can help you nurture customer relationships and improve customer service with control of your customer data.
Why do I need both?
By offering Amazon Pay and Buy with Prime, you get the best of both worlds. Amazon shoppers enjoy the same seamless, trusted Amazon checkout experience across the globe, while your business has more ways to grow in the US by offering Prime members more shopping benefits like fast, free delivery beyond Amazon.com.
Register for Amazon Pay today to convert Amazon consumers with a fast, worry-free way to pay. Sign-up for Amazon Pay.
Already offering Amazon Pay? If you have products in Amazon’s fulfillment centers, it’s even easier to set up Buy with Prime and give millions of Prime members fast, free shipping and easy returns through your site. Join the Buy with Prime interest list.