In a competitive job market, a well-crafted resume can mean the difference between landing an interview and being overlooked by potential employers. That’s where ResumeCoach.com* comes in—using artificial intelligence (AI) to help job seekers create resumes that stand out from the crowd.
“We provide AI-powered tools that help our customers create resumes aligned with modern trends—from entry-level to senior positions,” says Esteban Loza, Payments Account Coordinator at ResumeCoach.com. “They can create, generate, and modify resumes to improve their success rate in recruitment and application processes.”
Founded in Spain in 2017, ResumeCoach.com has rapidly expanded their international footprint, with a growing presence across Europe and a strong push into the United States. Implementing Amazon Pay helped to streamline their expansion into these new markets. By providing a familiar, frictionless payment solution, ResumeCoach.com helped to improve customer trust and retention and achieve global growth.
Expanding AI-powered resume tools into global markets
ResumeCoach.com operates through multiple websites, each targeting different regions: Their main website serves English-speaking markets globally, while country-specific sites such as onlinecv.fr and onlinecv.it cater to European customers. The company’s subscription-based model allows job seekers to easily access and update their resumes throughout their search. Customers can tailor their applications to different opportunities and keep their professional information current without starting from scratch each time.
As their customer base grew, ResumeCoach.com set their sights on international expansion. The U.S. market represented their largest growth opportunity, with high demand for AI-powered resume tools and a growing segment of job seekers looking to optimize their applications. Expanding into new markets like the United States, however, presented several challenges. ResumeCoach.com needed a payment solution that could handle multiple currencies, process recurring payments efficiently, and build trust with new customers who might be hesitant to subscribe to a service that’s based overseas.
In late 2020, ResumeCoach.com chose Amazon Pay to support their journey. “Using Amazon Pay, we could improve conversion rates by offering a user-friendly checkout process,” says Loza. “The decision to offer Amazon Pay was driven by our need to enhance user trust and convenience to finalize the checkout process and boost sales.”
Achieving a 95%–98% payment acceptance rate for Amazon Pay1
ResumeCoach.com launched with Amazon Pay Checkout v2, implementing it across their network of regional websites on both desktop and mobile. This unified payment system handles transactions in multiple currencies while maintaining a consistent checkout experience for all users. The integration supports their full range of services, from one-time resume creation to ongoing subscription plans.
Recurring payments are central to our business model. Amazon Pay helps us achieve our targets by simplifying the checkout process. Amazon users already trust the system, and we see that translate into long-term customer relationships—not just for a month or two, but for extended periods.
ResumeCoach.com has seen significant growth since implementing Amazon Pay. The payment solution accounts for 13.5% of all transactions worldwide and 50% of cart share in the United States.1 The company also maintains a 95%–98% acceptance rate for Amazon Pay transactions, a 7% improvement over other payment methods.1
ResumeCoach.com has also improved its operational efficiency when it comes to payment processing and fraud prevention. The merchant must carefully review flagged transactions to prevent fraud while ensuring that legitimate customers can complete their purchases. With traditional payment methods, each review could take 15–30 minutes as staff manually verified transaction details and assessed potential risks. Now, the same reviews take just 5–10 minutes.1 ResumeCoach.com achieved this 66% reduction by using Amazon Pay’s streamlined interface, which provides more efficient access to transaction data and key risk prevention indicators.1
Building customer loyalty through streamlined checkout
For ResumeCoach.com’s customers, the impact has been equally positive. “Using Amazon Pay, we’ve improved checkout speed and enhanced the user experience, leading to higher customer satisfaction,” says Loza. These improvements have helped ResumeCoach.com convert more first-time customers into long-term subscribers while expanding their presence in key markets, including the United States.
Building on their success with resume tools, ResumeCoach.com is developing several new online services, each with its own dedicated website. As these new offerings launch, ResumeCoach.com plans to implement Amazon Pay across their network—providing a consistent and trusted payment solution for their customers worldwide.
“In order to succeed, especially in ecommerce businesses, you need providers you can trust to provide visible results,” says Loza. “This has been the case with Amazon Pay. We’re confident in continuing to use Amazon Pay and provide a streamlined checkout experience to our customers.”
*ResumeCoach.com refers to all local entities, which include ResumeCoach.com, OnlineCV, and OnlineBenslauf
1Based on data from ResumeCoach.com, self-reported as of February 2025