In 1997, two friends launched a small fashion booth at a local market in Rio de Janeiro, Brazil. They started with a simple goal: to create unique, vibrant clothing. This passion project eventually grew to become FARM, a contemporary fashion brand that specializes in bold, colorful prints and flowy silhouettes inspired by the natural beauty and vibrant culture of Rio de Janeiro.
In 2010, FARM merged with ANIMALE to form Grupo Soma, Brazil’s largest fashion retail group, and in 2024, Grupo Soma merged with Arezzo&Co to form Azzas 2154, the largest fashion group in Latin America. Upon beginning a global expansion journey in 2019, FARM rebranded to FARM Rio to maintain a connection to their local roots in international markets. The company then sought a trusted payment solution that could support their growth and provide a seamless experience for shoppers all over the world. Amazon Pay soon emerged as the ideal choice to help FARM Rio navigate their international growth.
Integrating Amazon Pay with FARM Rio’s Shopify store
FARM Rio sells their clothes in over 100 retail stores worldwide, with locations in Brazil, the United States, France, Italy, the United Kingdom, and more. However, their online store—built on Shopify—serves as their primary sales channel. Shopify’s solutions allow customers to buy FARM Rio clothes from anywhere in the world.
To cater to their growing international base, FARM Rio wanted to offer shoppers a trusted, familiar payment option that could accept payments in multiple currencies. Amazon Pay, with its existing Shopify integration and easy implementation, emerged as the ideal solution. “A significant portion of our shoppers already have an Amazon account, making them more likely to use Amazon Pay,” says Fábio Naldino, Financial Coordinator at FARM Rio. “Moreover, the ability to use Amazon Pay in different countries and regions aligns perfectly with our future expansion plans. We consider Amazon Pay a valuable option to support our needs worldwide.”
Enhancing shopper experiences and streamlining global expansion
In 2019, FARM Rio added Amazon Pay to their mix of payment options on Shopify with just one click. The implementation process was quick and easy, requiring no additional support.
Many consumers are already familiar with Amazon; this instills greater trust and confidence in using Amazon Pay to make purchases on FARM Rio’s website. Shoppers can also complete transactions using their existing Amazon account information, which streamlines the checkout process and reduces the likelihood of cart abandonment.
These benefits have helped FARM Rio streamline their global expansion. The brand can accept payments in multiple currencies through Amazon Pay, empowering them to cater to more customers in new countries. And Amazon Pay’s robust infrastructure has allowed FARM Rio’s payment system to handle increased traffic and high sales volumes—a necessity during peak sales seasons, such as Black Friday in the United States. As the brand continues to grow, this scalability is crucial.
“Online sales is one of the main pillars for FARM Rio’s growth and expansion internationally,” says Naldino. “Reliable performance is essential for our business. We have never experienced any issues with Amazon Pay. This is something we genuinely appreciate and consider valuable for our long-term success.”
Strengthening international presence with seamless payment solutions
FARM Rio’s global expansion is just getting started. The brand plans to open 3 new stores in 2024 and 9 additional stores in 2025, focusing on strengthening their presence in the United States and Europe. As they scale operations, FARM Rio will continue to use Amazon Pay to provide a seamless, trustworthy payment experience to their customers.
“We want to have the highest level of customer satisfaction throughout the sales process,” says Naldino. “By offering popular and well-functioning payment options like Amazon Pay, we can enhance the buying experience. The quality of the service and the accurate processing of payments benefits both our customers and our business.”