Amazon Pay offers Woo merchants a trusted, secure and streamlined checkout experience for millions of Amazon customers. You can choose our standard checkout or build a custom experience by enabling Buy with Prime and Affirm* as a payment method.

Already an Amazon Pay merchant?

How Amazon Pay helps Woo merchants grow

Amazon Pay for Woo allows you to quickly and easily integrate Amazon Pay as an express payment solution and as an additional option on the payment selection page.

Offer customers more choice at checkout
Offer flexible payment options for shoppers with Amazon Store Card and Prime Store Card, Amazon Visa and Prime Visa cards, and Citi Flex Pay, without additional fees or tech lift. You can opt in to add Affirm* as a payment option.
Simplify cross-border with multi-currency
Maintain the local currency experience across the shopping journey and help customers avoid currency conversion fees from their credit card issuer or bank.
Strengthen customer trust and loyalty
Increase customer confidence to complete the purchase in your online store with the Amazon Pay A-to-z Guarantee, which protects both the timely delivery and condition of their items.
Protect your business from fraud
Amazon Pay is backed by the fraud protection technology used on, so you can feel safe and secure while your customers are shopping at your store.
Integrating Amazon Pay with Woo

In this technical walkthrough for developers, learn how to configure the Amazon Pay plugin for Woo and optimize your store’s checkout experience. Debbie Martindale will guide you through the Woo community’s most common implementation scenarios, from fastest to most flexible, and will invite agency experts SauCal to share their recommendations for compatibility with third-party plugins and themes.

How to set up Amazon Pay in Woo

Easy activation from the Woo Admin Panel. Get setup and live within minutes.
  1. Sign up with Amazon Pay
  2. Download the .zip file from your account
  3. Go to: WordPress Admin > Plugins > Add New to upload the file you downloaded
  4. Activate the extension
  5. Select “Connect to Amazon Pay”, sign into your Amazon Pay account and click “Transfer access keys”
For more information, visit the help page.
Amazon Pay for Woo explained

How can I add Buy with Prime to my Woo store?

If your store is hosted on WordPress, you can add Buy with Prime to your Woo site in three easy steps. Learn more

Do I need to have Amazon Pay to use Buy with Prime?

Yes. Merchants offering Buy with Prime are required to have an Amazon Pay account to verify a shopper’s Prime status so that they can check out using Buy with Prime.

Is Amazon Pay with Affirm automatically included when I enable Amazon Pay?

No. Amazon Pay with Affirm is opt-in only through seller central. Affirm requires a separate Terms of Service and rate agreement to be enabled.

Do any Alternative Payment Methods (APMs) include additional fees?

Eligible merchants automatically receive auto-enabled APMs at no additional cost or technical lift. Amazon Pay with Affirm is also available as an opt-in payment method via Seller Central, with its own additional rates.

When do I get paid?

Eligible businesses using Amazon Pay can receive payouts faster and during expanded hours, with Express Payout. Just log in to Seller Central to opt in to Express Payout, and start receiving payouts within 24 hours.

Do I need to enable multi-currency?

Yes. By default, you can only charge your buyer using the currency in which you receive your disbursements from Amazon Pay. You must enable the multi-currency feature to charge your buyer using a different supported currency. If you have a US Amazon Pay account, you must also register in the EU or UK. Learn more

How do I enable Woo subscriptions on Amazon Pay?

If you’re offering subscriptions by using Woo Subscriptions, you can enable “Subscriptions support” by choosing “Yes” from the dropdown menu in your Amazon Pay account.

*Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: