GolfNow is a one-stop shop for golfers’ tee time booking needs. Started as a regional e-commerce website, the company was acquired by Golf Channel in 2007 and has since evolved into the leading online provider of tee times and golf technology worldwide. GolfNow helps more than 3 million registered users book their tee times online at 9,000 golf courses in 16 countries, including the United States, Canada, and the United Kingdom. It also provides technology solutions to golf courses around the globe.
In 2013, GolfNow improved its customer experience by modernizing its website. As part of this effort, the company added Amazon Pay to its payment options to create a “fast lane” checkout experience. GolfNow quickly integrated Amazon Pay into its desktop and mobile platforms, and the result has been significantly quicker checkout times and a payment option golfers trust.
An express checkout lane
GolfNow offers Amazon Pay so it can provide faster booking for customers wanting to bypass the extra steps required to create an account. “We offer benefits to customers who sign up for an account, but also wanted to include an option for those who simply want to book quickly and get on with their day,” says Mike Lowe, GolfNow’s Vice President of Product Development & User Experience. “With Amazon Pay, customers choose their tee time, log in with their Amazon credentials, and click ‘book now.’ That’s it. It’s our fastest payment option from start to finish."
Fast and easy integration
With an increasing number of customers booking tee times from mobile devices, GolfNow needed a payment option that worked smoothly from multiple platforms. Amazon Pay took just eight weeks to integrate and provides a seamless experience across laptops, tablets, and smartphones. “The Amazon team was great to work with,” says Lowe. “They addressed all of our concerns quickly, and we were up and running very fast without any glitches.”
Amazon Pay has had a halo effect with the customer. We're working with a reputable company that takes the storage and transmission of financial information very seriously. Offering this option has brought trust and credibility to our entire process, and it makes customers feel good about us as a company.
- Mike Lowe, Vice President of Product Development & User Experience, GolfNow
Increased mobile sales
By adding Amazon Pay to its payment options, GolfNow has created a quick checkout method for golfers booking their tee times on the go. Customers using Amazon Pay from smartphones and tablets can check out with just half the clicks of other payment methods. Since offering Amazon Pay on its mobile app, GolfNow has experienced a significant lift in mobile sales, which continue to grow. “We were one of the first to implement Amazon’s software development kit on iOS and Android,” Lowe says. “Results have been promising with more and more people taking advantage of Amazon Pay every month.”
Improved customer trust
GolfNow selected Amazon Pay because of its reputation as a secure and trusted e-commerce company — and it’s a choice that’s paid off over time. Indeed, usage of Amazon Pay has doubled since the payment method was introduced, adding tens of thousands of new GolfNow customers. “Amazon Pay has had a halo effect with the customer,” says Lowe. “We’re working with a reputable company that takes the storage and transmission of financial information very seriously. Offering this option has brought trust and credibility to our entire process, and it makes customers feel good about us as a company.”
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