Magento Imagine was back at the Wynn in Las Vegas this week for another global e-commerce summit to reconnect with their passionate community of developers, partners and businesses. Adobe shared some of newest Magento Commerce capabilities for businesses including their Adobe Experience Platform Launch Extension, Progressive Web Apps, and Omni-channel Advertising. One of the big announcements was Adobe’s growing collaboration with Amazon.
Adobe debuts branded stores for Amazon sellers
During the conference on Tuesday, Adobe also shared they are teaming up with Amazon to offer Magento Commerce Branded Stores for Amazon sellers, powered by AWS with merchant tools like Amazon Pay and Fulfillment by Amazon. This new functionality offers businesses another avenue to meet their growth goals and manage their online presence on both Amazon.com, as well as their own storefront. The native integration with Amazon Pay and Fulfillment by Amazon saves businesses time developing custom solutions, with secure payments and fast shipping services for shoppers. The functionality from Amazon Pay is providing the same secure payment experience as Amazon.com, along the same valuable security and compliance.
Amazon Pay at Magento Imagine 2019
Amazon Pay was also active throughout the event with on-site checkout consultations, thought leadership breakout sessions, and custom-curated VIP experiences for a small group of fortunate businesses and developers.
Getting started with Alexa and voice commerce
On Tuesday, Amazon Pay hosted an exclusive luncheon sharing insights on the early stages of a new era in business: voice commerce. They shared how voice commerce is starting to redefine the ideal customer experience, allowing interactions and transactions where, when and how shoppers want. They also highlighted how certified Amazon Pay agencies can grow their business by getting retailers on board with voice as an early adopter.
Working backwards, looking forward
In the early Wednesday session, Amazon Pay’s Leah Holzman sat down with Litter Robot’s Jacob Zuppke to get an inside view of how they’ve found success with their creative co-marketing campaigns. Jacob highlighted how his business started small, delivered customer convenience and built trust to scale fast. They walked through the simple ways Litter Robot is delighting customers by leveraging offerings from Magento and simplifying checkout with Amazon Pay.
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