Schoolyard Snacks: A healthy upgrade to the snacks you loved as a kid

This small business found a way to turn the sugary cereals and salty snacks of your childhood into guilt-free treats.

Common wisdom holds that as we get older, we need to let go of some of the things that we loved as kids. Helen Guo and Dylan Kaplan, the founders of Schoolyard Snacks, were no exception. When they graduated from college, Helen and Dylan decided it was time to grow up, and that meant learning to limit their sugar intake. But when the hunt for sugar-free snacks that didn’t skimp on flavor turned up nothing, they decided to create their own.

Growing up is overrated

The pair founded Schoolyard Snacks in 2019 to recreate the taste of their favorite snacks from childhood, but even better — without the grains or added sugar, but all the flavor they remembered from their youth. The nostalgic taste of their keto snacks and keto cereal satisfies childhood cravings without added sugars or all of those bad-for-you ingredients.


The road to creating Schoolyard Snacks was filled with a lot of skepticism, even from scientists, experts, and manufacturers. People in the food industry didn’t believe that what Helen and Dylan wanted to do — make healthy cereal snacks — was possible. And at first, Helen and Dylan weren’t totally sure that it was possible, either. But they never gave up hope, trying countless recipes — what felt like a million, according to them — in their 450 square foot apartment until they found a way to successfully replace all the unhealthy ingredients with high-quality protein and natural sweeteners.


Their trial and error paid off with the birth of their own business. The keto cereal and keto snacks are free of gluten, grain, soy, GMOs, and sugar, with only 100 calories and one Weight Watcher point per serving. This makes them perfect for anyone on any diet. If you’re looking for snacks to throw in your backpack this back-to-school season, Schoolyard Snacks combine great taste with healthy ingredients.


The keto cereal comes in flavors like Peanut Butter, Cookies and Cream, Cocoa, Fruity, and Cinnamon Bun, using high quality protein and monk fruit sweetener. Each batch is also baked in a National Science Foundation– and Safe Quality Food Institute–certified facility. In the two years since they started, they’ve found such success that they’ve shipped their cereals to hundreds of thousands of customers across the country — and have been able to launch a new line of products: cheese puffs.


Their new line, Keto Cheese Puffs, don’t use the artificial flavors that are common in most cheese puffs. Instead, Schoolyard Snacks use natural flavors and keto sweeteners. The wide range of their new collection means you’ll never have to compromise on your favorite flavors, including Cheddar Cheese, BBQ, Cheddar Jalapeño, Sour Cream & Onion, and Fiery Hot.

Schoolyard Snacks are the ideal school snacks to get you and your kids through the school day with a great-tasting treat that doesn’t end in a sugar crash. Minimize the hassle of back-to-school season by checking out with Amazon Pay. Get the nostalgic taste of Schoolyard Snacks delivered right to your door in just a few, secure clicks.