Since launching in 2019 with a mission to eliminate single-use plastics from everyday household essentials, Blueland’s eco-friendly line of sustainable hand soaps, home cleaners, dish soaps, laundry products, and personal care products has exploded in popularity. You might have seen them in The New York Times and Vogue, or watched them on The TODAY Show and Shark Tank.
By offering reusable Forever Bottles and affordable, convenient refills, the brand effectively eliminates the need to ever purchase single-use plastic bottles again. Their reduced-weight, just-add-water tablets, which operate on the simple principle that customers can add their own water at home, help minimize the carbon footprint generated by shipping.
With over 40 patents pending, Co-Founder and CEO, Sarah Paiji Yoo, and her team have created Blueland’s product line with the planet in mind. To date, Blueland states their reusable, refillable system has helped divert almost 2 billion single-use plastic bottles from our landfills and oceans.
“My journey to use less single-use plastic began when I became a new mom,” says Paiji Yoo. “I was horrified to learn that all the plastic I was throwing away was contaminating our water supply and generating hundreds of microplastics in the water and food I was feeding my baby.”
As Paiji Yoo puts it, “The mission is simple: make it easy to be eco with innovative products in reusable packaging that are convenient, effective, and affordable.”
All of Blueland’s Cradle to Cradle Certified packaging is recyclable, compostable, or both. Their shipping is carbon-neutral, and their natural ingredients are gluten-free, vegan, and cruelty-free.
The concept has proven to be universally appealing, landing Blueland a successful appearance on Shark Tank and receiving social media love from Kim Kardashian, among many others. With more than 10 million products sold, the certified B Corp has raised $35 million to date from investors like Justin Timberlake, Adrian Grenier, Rent the Runway’s Jennifer Fleiss, and Sweetgreen CEO Nicolas Jammet.
Buy once, refill forever
The best place to begin is with Blueland’s Starter Kits and bestsellers, which give you everything you need to upgrade all of your home essentials.
Here’s how it works: for liquid cleaners like Hand Soap, Multi-Surface, Bathroom, and Glass and Mirror, you fill your reusable Tritan and glass Forever Bottles with warm water, drop in your tablet, and start cleaning. The Refill Tablets are 30x smaller than the average cleaner, and make it so you never need to purchase or throw away another plastic bottle again. And to make it even easier, you can get all four with the Clean Essentials kit.
Blueland’s novel refillable powder Dish Soap comes with a Forever Shaker made from stretchy, slip-resistant silicone and compostable paper pack of powder. After you pour the powder into the shaker, you simply shake the soap onto a wet sponge or directly onto your dirty dishes to get instant suds. Similarly, their plant-based Toilet Cleaner tablet is as easy as drop, brush, and flush.
You can store Blueland’s single-dose, plastic-free Laundry and Dishwasher tablets in their steel Forever Tins, designed to be refilled and reused forever. Each Dishwasher Starter Set comes with one tin and 60 tablets of plant-based detergent that’s been tried, tested and proven to perform across a range of 24 hour baked-on, burnt-on stains. No rinse-aid needed. As Blueland puts it, “In a year, the average home will go through over five plastic containers and 300 dishwasher tablets individually wrapped in single-use plastic.” The average Blueland home only needs one Forever Tin and 300 plastic-free dishwasher tablets.
The same lab-proven results are also on display in the stain-fighting power of the Oxi Laundry Booster Starter Set, the Laundry Essentials Kit, and the Laundry Starter Set.
For the complete Blueland home experience, go all in on the Clean Suite Kit.
Face, body, and beyond
Blueland not only keeps your home clean with fewer plastics, they aim to keep the rest of you clean, too. Their first-of-its-kind powder-to-gel, hypoallergenic Body Wash is a creamy blend of vitamins and minerals that gently cleanse and hydrate skin. The lightweight and shatterproof bottle is meant to be used and reused, and the zero-waste refills come in paper-based compostable packaging.
Their non-foaming Facial Cleanser also transforms from powder form into a bottle full of liquid skin-balanced pH cleanser, with ingredients like oat, kaolin clay, and vitamin E. Get one of each for the face and body with the Clean Skin Duo.
For the kids, the limited-edition Mickey & Friends Hand Soap Kit comes with four reusable Hand Soap Bottles featuring the classic Disney characters Mickey, Minnie, Donald, and Daisy, along with eight Iris Agave Foaming Hand Soap tablets. And there’s even better news for parents: The refills start at just $2.25
You can save even more during the holidays. This Holiday season, Blueland is offering up to 20% off sitewide. They’re also offering a great range of holiday exclusives, including discounted bundles such as 1 Year of Hand Soap for $50, 1 Year of Toilet Cleaner for $54, 1 Year of Dishwasher Tablets for $60, 1 Year of Laundry Tablets for $60, and 1 Year of Dish Soap for $50.
“We believe that you can have it all in your everyday products. No sacrifices, no compromise. Our products are effective, convenient, safe for use, affordable, and sourced from environmentally responsible ingredients,” says Paiji Yoo. “Before, during, and after we launch our products, we’re constantly innovating to identify the latest methods to better meet these standards. And we’re only just getting started.”
When you opt for fast checkout on Blueland using Amazon Pay, you can skip right past the shipping and billing forms. Reducing the amount of single-use plastics you use at home has never been more convenient.