For consumers, digital payment services offer a lot more than just a handy shortcut. According to research conducted by Amazon Pay, security, trust, and customer service all play major factors in why customers choose to avoid traditional payment methods.1
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1Source: Survey conducted by Amazon Pay in 2018 among 2251 Amazon customers in the United States, United Kingdom, and Germany. Results in this article are from a trade-off exercise that tested 35 benefits. The context of the trade-off exercise was: “In this section, you will see a list of benefits that might be important to you in choosing a digital payment service (such as Amazon Pay) over traditional payment services (such as Credit cards, Debit cards, Checks, Bank accounts etc.). On the next few screens, we will ask you to follow a series of steps to rate the importance of these benefits.”