Success Story: Authentic Watches improves revenue and customer trust with Amazon Pay

Reposted is a family-owned business dedicated to offering Swiss made luxury watches at competitive prices. In 2001, the company made the bold decision to move completely online, expanding both its customer base and luxury brand offerings. experiences 90% decrease in fraud through Amazon Pay versus other checkout options.

- Berj Kacherian, President,

Trust and authenticity are essential to the success of Yet as the company grew, it became a larger target for fraudulent purchases. The company originally chose Amazon Pay to simplify the checkout process for the millions of customer who already have an Amazon account. By adding Amazon Pay to its site, now benefits from Amazon’s proven fraud-detection capabilities and streamlined checkout process -- keeping costs down and passing the savings on to their customers. The results include more revenue per shopper, better fraud protection, and increased customer trust.

Selling more high-value products

Since offering Amazon Pay on its website, has increased its average order value by 33%. One reason for this growth is the company’s ability to route large online payments through Amazon Pay, leveraging Amazon’s proven fraud-detection capabilities.

The company previously required customers to wire money for purchases over $10,000 due to fraud concerns. Since implementing Amazon Pay, the online retailer now feels safer and can grow their business as a result. “We see a higher average ticket with Amazon Pay orders. The seller protection offered by Amazon Pay gives us the confidence to take larger amounts using this payment method.” Says Berj Kacherian, President of “It’s had a snowball effect on our revenue growth.”

Less time on fraud protection

Since implementing Amazon Pay, has experienced a 90% decline in fraudulent payment transactions versus some of its other payment methods. “Amazon Pay eliminates the need to authenticate orders. Fraud prevention is no longer our responsibility. It is up to us to deliver the ordered watch to the address provided to us.” Kacherian says. And this decline has come without having to invest in hiring.

In fact, making the decision to offer Amazon Pay, which is backed by advanced fraud-detection features, has freed up one of three employees who had been working full time to verify credit card payments to focus on business development. “Growth is one of our goals,” says Kacherian, “And if we can take one person and put them on growing the business and the website, that’s a huge win.”

Streamlined checkout

Amazon Pay also allows to offer its customers a faster and more streamlined customer checkout experience. Customers who use this payment method can complete their purchases with just two clicks after login — compared to the five clicks required with some other payment options. “Although we have a 1 page checkout, it still takes customers some time to type in their name, address and payment information. By offering Amazon Pay the customer just needs to log into their Amazon account and choose an address and a payment method.” Kacherian says. Unlike other checkout methods, Amazon Pay reduces confusion by allowing shoppers to remain on the site. “A lot of people aren’t savvy online, and there’s a chance you’ll lose them if they have to go elsewhere and then come back,” says Kacherian.

You don’t have to reach for your wallet. With Amazon Pay, you’re just a couple of clicks away from making your purchase. You just sign in and you’re done.

- Berj Kacherian, President,

Improved customer trust

Perhaps most importantly, Amazon Pay has helped improve its credibility with shoppers. “Every day, we get questions like ‘How can I trust you?’ and ‘How can I trust the watches you sell?’” Kacherian says. “Working with a company like Amazon really helps us build trust with our customers.”

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