Introducing Amazon Pay

Find out how merchants like you achieve your goals with Amazon Pay and what sets this payment service apart.

Welcome to Amazon Pay! You’ve taken the first step to make it easier for hundreds of millions of customers around the globe to quickly check in and check out on your site using the details already stored in their Amazon account.

Start by learning more about what makes Amazon Pay unique and how, together, we can achieve your goals.

Help reach the Amazon customer

Amazon Pay extends the trusted experience Amazon customers have come to enjoy, through thousands of websites around the world. Amazon Pay offers merchants an easier way to connect to 300+ million active Amazon customer accounts,1 including 100 million prime customers2 transacting in +170 countries.3 Leverage this expanded network to help build customer engagement and loyalty. To learn more about how to drive awareness of Amazon Pay and reach the Amazon customer, see our marketing toolkit here.

Offer a fast and easy checkout

Shoppers don’t want to create another site account. In fact, 37% of customers cited this as a key reason for site abandonment in a survey by Baymard Institute.4 Amazon enables customers to purchase products on your website using their Amazon login credentials, avoiding the hassle of typing credit card details or creating an account.

Help improve sales

Amazon Pay enables merchants to boost revenue by converting valuable Amazon customers. Providing your customers with a trusted, convenient experience, a single, familiar login to identify themselves can help increase conversions and lower cart abandonments.5 For example, Jomashop experienced 20% higher average order values than leading alternative payment solutions. “Customers recognize the Amazon name, which makes them feel more comfortable making purchases on our site,” says Osher Karnowski, General Manager, Jomashop

Minimize costs

Amazon Pay can reduce the costs for merchants and their customers. Merchants avoid setup costs, monthly fees and Amazon’s fraud detection and prevention technology helps reduce the risk of bad debt. Meanwhile, customers feel more confident knowing their purchases are protected by Amazon A-to-z Guarantee at no additional cost.

1 Amazon data: Q4 2017. Active customer accounts, which are unique e-mail addresses, represent accounts that have placed an order during the preceding twelve month.
2 Amazon data, 2018. Nearly half of Amazon Pay customers in 2017 are Prime members (global).
3 Amazon Pay data, Q4 2017. Tens of millions of customers in more than 170 countries have used Amazon Pay to transact.
4 Checkout Optimization & Reducing Abandonments, Baymard Institute, 2017.
5 Purple reported increased conversions of 76%. Soak&Sleep reported reduced cart abandonments of 67%.