How Amazon Pay merchants can optimize order delivery with Amazon Multi-Channel Fulfillment

Win over visitors to your ecommerce site when you offer shipping at the speed of Amazon.

The rapid adoption of ecommerce has led to new digital habits, and those new digital experiences have led to new consumer expectations. Customers want what they want, when they want — and that means merchants have to be fast in order to keep up. According to a study from the Baymard Institute, 70% of shoppers who add a product to their cart never complete their purchase — 21% abandon it because of a long and complicated checkout process, and another 18% abandon it because of a slow delivery.


As merchants look for ways to improve their customer experience, and ultimately increase retention, they need to solve for these common issues of cart abandonment. Both Amazon Pay and Amazon Multi-Channel Fulfillment (MCF) can allow merchants to increase their speed — during the purchasing and shipping processes — helping them gain and maintain customer trust.

What is Amazon Pay?


Amazon Pay lets customers use the information they’ve already stored in their Amazon account to shop on tens of thousands of websites across the globe, helping to streamline their shopping experience by cutting down on the time they would otherwise spend in the checkout process.

What is Multi-Channel Fulfillment?


MCF provides fulfillment for a merchant’s ecommerce orders, giving customers the trustworthy Amazon shipping experience they’ve come to expect, even when they’re shopping on ecommerce channels outside Amazon. It’s a streamlined and efficient way for businesses of any size to stay ahead of their competitors by enabling a world-class fulfillment network, operational expertise, and fast ship speeds, all of which improve the customer experience.

MCF picks, packs, and ships orders either by using existing inventory — if the merchant has an Amazon store — or by using inventory that the merchant keeps in an Amazon fulfillment center, ensuring customer satisfaction with each delivery.

Why use MCF?

Fulfillment is more than just fast delivery — it requires a system that’s connected, reliable, and cost-effective. MCF is designed for on-time shipping and delivery, enabling businesses to deliver products as quickly as 1, 2, or 3-5 business days after their ship date. MCF delivers packages every day of the week and ensures that all of them are trackable through their tracking website. On top of that, merchants can share Amazon-backed delivery dates with customers, based on the customer’s shipping address and order items, which is displayed before the order is placed, thereby improving customer conversion.

What’s the cost of MCF?

MCF keeps shipping costs low with simple, predictable pricing: There’s just one fee to pick, pack, and ship orders — with no peak surcharges — and MCF offers up to 60% discounts on multi-unit orders. What’s more, with automatic inventory placement, MCF can store products closer to customers to make sure that shipping costs stay as low as possible — while still being capable of scaling to meet seasonal surges.

See how merchants like you have grown

Businesses that have integrated MCF have experienced increased growth just by streamlining their fulfillment capacities. Hatch, the family-focused maker of products to help people sleep, started using MCF to help them scale operations with the same inventory they were already using for Amazon orders. MCF allowed them to experience more than 50% in savings in freight costs. Now, MCF enables Hatch to provide two-day shipping for free, passing on any savings to their customers, and positively impacting their sales.

VAHDAM® India, the company that specializes in Indian teas, spices, herbs, and superfoods, similarly accelerated their delivery times through MCF and the world’s largest fulfillment network – and saved 15% in fulfillment costs. “Amazon has been a key player from day one and continues to be a key part of VAHDAM’s success. MCF is an incredible service that has empowered us to grow and offer our customers what they want: Fresh tea, delivered fast,” said Bala Sarda, Founder and CEO of VAHDAM® India.

How MCF works with Amazon Pay


Using MCF with Amazon Pay is simple. Here’s how to improve both the purchase and post-purchase experience for your customers at the same time.

1. Integrate MCF within your already existing ecommerce sales channels. If you have a BigCommerce site, you can connect to MCF through a simple integration, streamlining your operations in just a few clicks.
2. Launch Amazon Pay on your website to let hundreds of millions of Amazon customers buy products on your website.
3. Ship your inventory to Amazon fulfillment centers.
4. Watch as customers place their orders on your ecommerce sales channel using Amazon Pay.
5. Fulfill your orders with Amazon MCF in one business day (Priority), two business days (Expedited), or three to five business days (Standard).

Ready to make your customers happy? Launch MCF and Amazon Pay today.