Amazon Pay at NRF 2020

Bigger, bolder, and pushing boundaries at retail’s big show.

It’s time to find out what’s in store for the retail industry in 2020 and beyond. If you work in commerce, chances are you’ve already registered for NRF 2020: Retail’s Big Show. The team at Amazon Pay is excited to be sponsoring this year and we’re looking forward to sharing our views on the future of commerce and global retailers. We’re starting the next decade with new, interactive ways to showcase what’s possible with Pay.

Together with AWS, we’ll be on the expo floor inviting guests to participate in an immersive retail showcase in the Crystal Palace. The experience offers a series of vignettes, weaving together a story of the modern consumers’ relationship with AI and voice-enabled commerce. We’ll also be sharing a new report on connected commerce and how it’s shaping the future of consumer behavior, providing practical next steps for retailers looking to define their own journey.

If you’re looking for latest best practices in checkout optimization, Amazon Pay is offering merchant checkout assessments with our solutions architect at a separate stand. Attendees can also have a little fun with our “race through checkout” feature which compares the Amazon Pay shopper checkout flow and a traditional checkout flow side-by-side.

And of course, this a perfect opportunity for a face-to-face conversation with our team.

Must-see sessions from Amazon Pay

Beyond the expo stands, mark your calendars for two keynote presentations that provide a vision for where retail is heading, the future of voice and the next generation of connected consumers.

How voice and other AI-powered experiences are reshaping retail. AI-powered experiences are opening the doors to a seamless customer experience, ushering in a new era of commerce. In this session, Patrick Gauthier, VP of Amazon Pay, will highlight what drives connected journeys across converging channels, touch points and experiences, and how these journeys will deliver sustained growth and success for retailers in the modern era of commerce. He will also discuss how commerce solutions are increasingly using AI to engage with customers through voice, to remove friction and enable simpler, more intuitive interactions.

Connected Commerce: The future of the Roaring ’20s. Until six years ago, all that mattered in the world of commerce were three channels – brick and mortar stores, ecommerce, and m-commerce. With tens of millions of Alexa enabled devices in the world, ‘voice’ is emerging as a powerful interface. Today, we can talk about living in the early stages of the third era of commerce --voice --a medium that has the potential to transform how we interact with brands and commerce. Amazon Pay will share the latest findings on the future of voice in our new study on connected commerce.

Pay Talks

Our interactive booth will also play host to a number of flash innovation sessions, called Pay Talks. More details on these informal “pop up” sessions are available on our site. Here’s a sneak peak:

Getting started with Alexa and voice commerce. We are in the early stages of a new era: voice commerce. And just like the disruptions before it, early adopters will win. In this session, our connected commerce team will share how voice commerce is giving customers the power to define when, where and how they interact and transact. We’ll offer our experience to help you invent on behalf of your customers. We’ll also provide your business with ideas and guidance for designing and building unique voice commerce experiences to delight shoppers and expand to new channels.

Discovering what’s possible with Pay. Merchants today are continuously exploring ways to increase conversion, build trust and facilitate a seamless, connected experience for their shoppers. Join Amazon Pay and some of our most successful merchants for a discussion evaluating what’s worked, what hasn’t and the new strategies they are implementing today.

Sessions featuring Amazon Pay customers

Sunday, January 12th: The rise of female-led DTC companies. The retail industry is constantly evolving, and women-owned startups, direct-to-consumer (DTC) companies and entrepreneurs play a critical role in this transformation. Hear from the inspirational female retail leaders who are adapting to consumer’s evolving behaviors, including Kerry Cooper, President and COO of Rothy’s.

Tuesday, January 14th: How Marriott, Peloton, and Shinola are breaking the boundaries of brand experiences. We’ll explore the fusion of brand experiences across customer experience segments such as travel and hospitality, fitness and fashion, motivational speaking and much more. We’ll capture how brands are leveraging their relationships with consumers in specific categories. We’ll also highlight how they are inventing new ways to engage and tap into consumers’ lifestyles. The session will feature Shannon Washburn, long time employee and first female CEO of Shinola.

If you’ve been to NRF, you know this is just a small taste of what promises to be a memorable, thought provoking show.

If you’ve been unable to secure your spot at NRF 2020, or would like to follow up with the Amazon Pay team at (or after) the event, please feel free to reach out at

We can’t wait to see you there!

*The global Amazon Pay Connected Commerce Study validates that 44% of consumers are likely to use voice in some part of their shopping journey in the next three years.