AllSaints has spent the last 20+ years exporting the chic rock ’n’ roll lifestyle of East London to the rest of the world. In that time, the company has steadily grown from its UK roots to a global brand, with lines of womenswear, menswear, and accessories available in 27 countries. As more and more shopping has come online, AllSaints has started to rely heavily on its website to drive new business - and they’ve been vigilant about making their checkout process as seamless and simple as possible.

As a customer, one of the most frustrating things about shopping online is the bit after the magic has happened. You need to remember passwords, add credit card details and your address, and that alone can make people give up. Every retail website has a big drop-off through checkout.

- Rick Ascott, Global Digital Director, AllSaints

Confronted with this problem, AllSaints made the decision to integrate Amazon Pay into their checkout process. Turns out, this small adjustment has had a big impact on the company’s bottom line. In just the first two weeks after implementation, 24% of AllSaints’ customers were choosing Amazon Pay. And most importantly, the brand saw a 15% higher average order value.

Check out the video below to hear more about how AllSaints has leveraged Amazon Pay to improve their customer experience and drive incremental revenue:


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