In the overcrowded world of modern ecommerce, it’s a huge feat simply getting potential shoppers to your site in the first place. But it’s a dangerous mistake to assume your products will sell themselves. Unless you’re continually optimizing your visitors’ digital experience, all your efforts to get customers in the door will prove to be an expensive waste.
According to a new eMarketer study, the conversion rate across the worldwide ecommerce market is shockingly low—just 1.91%.[1] So don’t waste any more time falling into common traps that can prevent your business from turning visitors into customers. Our Paytalks webinar, available on-demand, walks you through 10 ways your company can beat the odds and improve conversions among customers visiting your site.