For online merchants, the complex world of payments got a little easier this month. Worldpay, a leading payments technology company, became the first ever acquirer to integrate Amazon Pay into their payment options. Now Worldpay merchants can provide a familiar way for millions of shoppers to complete their purchases, by enabling them to use the information already stored in their Amazon account.
These days, customers and merchants are interacting with each other in a wide array of channels—and the challenge is to make repeatable customer experiences that are consistent, reliable and trusted, no matter when or where they take place.
“By teaming up with Amazon, we have an even stronger capacity to enable digital commerce, streamline the checkout experience and drive frictionless payments for our merchants,” said Asif Ramji, Chief Product and Marketing Officer at Worldpay.
But the seamless integration of Amazon Pay into Worldpay, which processes over 40 billion transactions a year, will do more than streamline checkout. It can also lead to an improved payment acceptance rate, lower cart abandonment, and increased conversions as Amazon Pay shoppers can pay for products and services without creating new accounts or leaving a merchant’s site1. This collaboration also makes it easier for businesses to, centralizing payment methods, providing consistencyin settlement, data reporting, and reconciliation.
Previously, if Worldpay merchants wanted to offer Amazon Pay as a payment option, they would have had to directly integrate it themselves, which requires additional development work on the back end to reconcile different systems. But now Worldpay merchants can simply enable Amazon Pay as a payment option, bringing the ease of the Amazon checkout experience to other locations and websites without any hassle.
“At Amazon, we are continuously looking for ways to invent and simplify on behalf of our customers,” said Patrick Gauthier, the Vice President of Amazon Pay. “Working with Worldpay will make it easier for merchants to grow their business by providing customers with a familiar and trusted experience throughout the shopping journey.”
1Purple reported increased conversions of 76%. Soak&Sleep reported reduced cart abandonments of 67%.