Wear your attitude on your sleeve

It’s always perfect timing for Nixon’s stylish line of premium watches and accessories.

Looking for the perfect gift for dad? Nixon has already done the hard work for you.

When it comes to men’s accessories, nothing signals taste and sophistication quite like a well-chosen wristwatch. A stylish timepiece can elevate nearly any outfit, and it’s one of the easiest ways to make a subtle fashion statement with the least amount of effort.

But finding a unique watch that expresses your individuality isn’t always easy. Thanks to Nixon, you don’t have to mortgage your house to own a finely crafted, beautifully designed timepiece that ticks all the boxes. Sold in over 90 countries, Nixon has built a global following of loyalists over the years for making watches, bags, and headwear that are as cool, unique, stylish and comfortable as they are affordable.

Co-founded in 1998 by Chad DiNenna and Andy Laats in Encinitas, California, Nixon first caught on among surfers, skateboarders, and snowboarders. But with iconic, universally appealing designs, the company soon expanded into something even bigger. Nixon now bills itself as “the premium lifestyle accessory brand of choice for independents, creatives, and free-thinkers the world over.” And it’s easy to see why.

Design within reach

From the beginning, Nixon has impressed connoisseurs with the retro-futuristic looks of watches like The Player, the classic styling of the Sentry, and the minimalist luxury of the Time Teller.

But the brand’s standard-bearer is undoubtedly the oversized 51-30 Chrono, a premium chronograph that goes big on both form and function. Nixon’s flagship bestseller makes a bold statement with solid stainless-steel construction, super-sized detailing, dive-ready 300m water resistance, and features like a unidirectional rotating bezel and six-hand chronograph with multiple timer subdials. Powered by Miyota Japanese quartz, it comes in just about every flavor of dial, face, and body you could ask for, with permutations in gold, black, silver, white, yellow, polished steel, and everything in between.


Another iconic hit is the high-performance Regulus watch, the result of a collaboration between Nixon and U.S. Special Forces. Designed to withstand nearly any extreme scenario, the ruggedly handsome, ultra-water-resistant tactical timepiece is protected by Poron foam and a shockproof shell. Every feature was selected to meet the exceptionally rigorous standards of elite military operators, including a five-year battery, dual timers, adjustable LED backlight, and three independent alarms. Even if they never see combat, the simple, sleek, throwback looks provide a pretty sizable tactical advantage, too.

Built for timed sports, Nixon’s super-low-profile Heat watch was also designed to stand up to punishing conditions, whether you’re swimming laps in the pool, running on the track, or lifting in the gym. It’s a favorite training tool of world-champion surfer John John Florence, one of the many influential athletes, musicians, makers, and artists who regularly collaborate with Nixon to design, create, and perfect each new season of watches.


Nixon’s groundbreaking collaborations have included partnerships with giants like Metallica, Mickey Mouse, Star Wars, and most recently the Grateful Dead. It’s a must to browse the brand’s latest arrivals to see what’s coming next. And for an even more unique experience, you can design your own custom Nixon watch. Down to every last detail, you can select the ideal combination of colors, features, materials, and caseback engraving to create a one-of-a-kind piece that reflects your individual aesthetic sensibilities. Or create the perfect custom gift.

Beyond time

Nixon’s passion for design doesn’t stop at the wrist. Their full range of accessories extends to stylish bags, hats, clothing, and leather goods that — like their watches— are sophisticated enough to take you from the morning board meeting to an afternoon surf break.

The travel-tested Desperado Duffel II is a roomy and restrained leather weekender that’s equally at home on a private jet or the back of a vintage Bronco. And the tricked-out Ransack Backpack was designed to keep everything from your skateboard to your laptop organized and protected, with external skate straps, a water bottle holder, and all kinds of pockets to keep your essentials in place.

Like Nixon’s razor-thin Staple watch, the Ransack was made using recycled ocean plastics, part of the company’s continued commitment to responsibility, which includes an eco-friendly mission to expand its sustainable product line to help keep the oceans cleaner.

You can wear your Nixon pride on your head right along with your sleeve with the Deep Down FF Athletic Fit Hat, a clean, classic flat-brim design with a shallow fit and subtle 3D-embroidered Wings logo. And “X” marks the spot with effortless cool on the Exchange FF hat, which features a structured Flexfit and a striking embroidered variation on Nixon’s branding.

Ready to make a discreet style statement with some fresh Nixon gear? Save some time while you’re buying time and check out with Amazon Pay, the fast and easy payment method that uses the same shipping and billing info that’s already stored in your existing Amazon account.