Happy Buys: Support Black-owned businesses

Purchase with purpose from entrepreneurs of color who empower the community — and offer incredible products.

February is Black History Month, and there’s no better way to support Black-owned and -led businesses than to buy their products. Best of all, while you’re helping promote diversity, equity, and inclusion in the larger community, you also get some pretty amazing products in the bargain.

That includes entrepreneurs of color like Eden BodyWorks founder Jasmine Lawrence — who, when she’s not busy running her growing beauty brand, works as a project manager developing next-generation robotics for X, Google’s legendary moonshot research wing. Or husband-and-wife beekeepers Summer and Kam Johnson, who started Zach & Zoe Sweet Bee Farm to produce delicious, local raw honey.

All of these merchants also support Amazon Pay, which works seamlessly with the same payment and shipping information already safely stored in your existing Amazon account, so you never have to waste time filling out forms. That means you can support businesses that are making a difference with a few easy clicks.

Everyday Eyeshadow Palette | Mented Cosmetics

With a beautiful, slim-fit design that makes it easy to take anywhere, this nude eyeshadow palette from Mented Cosmetics comes in nine shades ranging from shimmery to subtle neutrals, with enough pigment to build the perfect look for any skin tone. Whatever your complexion, you’ll have just the right mix of nude shades to take you everywhere from the board room to a night on the town.

Ibrahim African Print Traditional Top (Green Adinkra) | D’IYANU

Inspired by African culture, this vibrant Ibrahim traditional top in a green mpatapo-patterned, deep-winter Adinkra print adds a touch of crisp, graphic sophistication to any wardrobe. With elevated detailing like a contrast button-up hidden placket and welt pocket, it goes just as well with a pair of casual jeans as it does with slacks. D’IYANU, which roughly translates to “from something wonderful” in the Nigerian language Yoruba, even has matching looks for the whole family.

Hibiscus Honey Hydration Custard | Eden BodyWorks

Designed for strengthening thicker hair textures, defining curls, boosting shine, and replenishing moisture, this styling cream from Eden BodyWorks is perfect for wash-and-go looks and twist-outs. Packed with antioxidants, the hibiscus flower and honey provide deep hydration, giving the custard just the right amount of light hold.

Dark Roast Blend | BLK & Bold

Roasted in small batches, the flagship blend from BLK & Bold is everything you want your coffee to be. With robust, full-bodied flavor, the smooth dark roast has just the right kick of natural acidity to invigorate the palate. And when you drink BLK & Bold, the sweetener is that the company contributes five percent of its profits to initiatives that support at-risk youth in the community.

Superfood Latte Sampler | BLK + GRN

BLK & GRN is dedicated to helping Black artisans and shoppers by supporting their well-being through an all-natural marketplace. This nourishing blend of turmeric, ginger, and other wellness-boosting botanical comes in 3 delicious flavors: turmeric, cacao, and matcha. You can add a couple teaspoons to your teas, smoothies, milk substitutes, or even savory meals to boost flavor and nourishment.


Kangarui Dinner Plates | Ubuntu Life

Part of the Ubuntu African Market collection, this colorful set of four dinner plates from Ubuntu Life features animals commonly found in East Africa — a visual safari that includes a cheetah, giraffe, Cape buffalo, and elephant. The vivid and playful fusion-style designs in the Kangarui series come from the artist Rui Yamashita, who was born in Japan and raised in Kenya. As part of its philanthropic mission to empower the local community, Ubuntu benefits and employs Kenyan mothers with children who have special needs.

Wildflower Honey with Ginger Root | Zach & Zoe Sweet Bee Farm

Summer and Kam Johnson, the husband-and-wife duo behind Zach & Zoe, started making their own honey to alleviate their son’s allergies. Their raw, local honey is never filtered or heated and is cultivated without pesticides, so it retains all the good stuff nature intended. This Wildflower honey variety is infused with ginger root, which contains phytochemical compounds, vitamins, and minerals like potassium, magnesium, copper, and manganese.

Checking out with Amazon Pay makes it even easier to shop with a purpose. Now, your online wallet is empowered to change the world.