Happy Buys: Shop small, support local minority-owned businesses

Discover everything you need to make this holiday season special.

This holiday season is more important than ever if you’re seeing family and friends you’ve missed, so your gifts better meet the bar. But finding unique, personal gifts your loved ones will treasure can often prove challenging. One of the best ways to find easy success? By shopping small and supporting community artisans. But shopping small doesn’t have to mean traipsing around Main Street — with Amazon Pay, you can discover and shop small businesses from around the world to cater to different needs.

You’ll also be making a big impact when you shop small with Amazon Pay’s Holiday Guide. This holiday season, we’re sharing some minority-owned businesses that are doing good in the world. Discover and support businesses that are giving back to their local communities without the hassle of searching for small businesses, or even getting up to pay. Using Amazon Pay, you’ll be able to check out easily and securely with the information stored in your Amazon account, then enjoy the great products you get just by doing good with your wallet.

Brighten your daily routine


Original Medium Roast | Fire Department Coffee

A good cup of joe is essential to surviving the cold months ahead. Run by veterans to support firefighters, Fire Department Coffee was inspired by the countless cups of coffee that keep emergency responders awake. Even if you’re not putting out fires and saving kittens, their Original Medium Roast is the missing piece to a great morning ritual.


Coconut Shea Collection | Eden BodyWorks

Make moisturization an essential part of your daily routine with the Coconut Shea Collection from Eden BodyWorks. Give the gift of soft skin with products that harness the benefits of nutrient-rich shea butter while making every day a spa day. Plus, with their focus on representing all skin types, Eden BodyWorks products are suitable for all skin concerns.


LumiPets | LumiPets

Make bedtime easier for everyone involved with LumiPets. No more fussing about night lights in the future. These adorable stuffed animals light up in different colors and modes, all with the click of a button. Help kids adjust to their sleeping patterns with the reassurance of the toy’s soft glow, then turn on the timer so they can sleep soundly and parents can relax.

Pamper yourself


Self Care Gift Box | Blume

Help a small business while providing some quality “me time” with the Self Care Gift Box from Blume. Treat your loved ones to the pampering they deserve from a brand that wants everyone feel good in their skin. This self-care set uses clean, natural ingredients to bring out a natural glow and make customers look and feel their best.


Dakota Triangle Crown – Rusty Red | Gigi Pip

Looking for a great way to upgrade anyone’s fall wardrobe? Try a statement hat. Elevate any outfit with the Dakota Triangle Crown from Gigi Pip. Made by hand for confident, stylish women, this is not your average hat. The structured felt is made to hold up over time, and the rusty red colorway is a bold fall hue that will ensure you always stand out.


Go-To Tote | Ubuntu Life

Live your best life on the go with this stylish yet functional tote from Ubuntu Life. The Go-To Tote has everything you need to set yourself up for success — a roomy compartment with hidden pockets and pouches to store smaller items, comfortable leather straps to keep you comfortable, and the unique, utilitarian Kuba cloth exterior. Every bag features handmade details crafted by Maasai Maker Mums in support of meaningful employment in Kenya.

Gear for bad weather


Winter Fun Color by Numbers | Color Me Fun

Nurture little one’s creativity with the Winter Fun Color by Numbers from Color Me Fun, an inclusive brand committed to sharing the joy of coloring with everyone. As the temperatures get cooler and the days get shorter, there’s less time for those bundles of energy to run around outside. Celebrate the season and keep them busy with this holiday snowscape — or save it for your own stressful days.


Metro | Blunt Umbrellas

While most of us would rather curl up somewhere cozy when it rains, sometimes you have to brave the elements. Don’t get caught in the rain without the Metro from Blunt Umbrellas — a brand focused on making life easier while producing sustainably. This small umbrella packs a big punch. With an innovative shape that doesn’t take up too much room on the sidewalk, and a spinning canopy to keep it from breaking in the wind, the Metro is a must-have for any urbanite.


Bobbi Rain Boot | Merry People

Merry People’s perfectly engineered Bobbi Rain Boot will be your staple shoe of the season — and it’s vegan. They’re produced with values like authenticity, happiness, kindness, and adventure, so you can step out into the world ready for wherever these versatile boots take you. Whether you’re the daring one or you know someone who loves to find every new adventure, these boots will be the most worn in any closet — so maybe just grab a pair for both of you.

Celebrate someone special


Men’s Barrel 42mm Watch | Original Grain

Get something special for even the most impossible man to shop for. No one can resist the Men’s Barrel 42mm watch from Original Grain. This sleek accessory is striking and gorgeous, but there’s more to it than meets the eye. Each watch is unique, made from reclaimed African sapele wood — one of the most durable in the world — to transform the watch landscape by incorporating sustainable hardwoods and stainless steel.


The Capri Bracelet | Lat & Lo

The Capri Bracelet from Lat & Lo is a master class in elegance. Inscribed with custom latitude-longitude coordinates of your choice, this dainty gold bracelet will sit right on your loved one’s wrist to remind them of you and your special memories. Every purchase also gives back, contributing to donations to various organizations and nonprofits.


The Night Sky - Custom Star Map | The Night Sky

The Night Sky is bringing the stars to someone you love. This unique, thoughtful gift will immortalize any special date and time in a custom star map. For every 10 prints they sell, The Night Sky plants a tree to lessen their impact on the planet we see the stars from.

Shop small to discover all these unique, innovative finds and more. With Amazon Pay, speed through checkout so you can spend more time browsing the Holiday Guide to discover new, great brands to support.