Crayola is reimagining creativity for kids—and kids at heart

Learn how the legendary crayon brand is innovating playtime in the interconnected age.

The Crayola brand is synonymous with color and probably your favorite creative tool—the Crayola Crayon. Since its founding in 1885 as Binney and Smith, the iconic Pennsylvania company has been designing creative art products and redefining self-expression for the 21st century.

In 1903, the first 8-pack of wax Crayola Crayons was sold for five cents; today, the company offers everything from markers and paints to sidewalk chalk, creative toys, and adult coloring products! Plus, Crayola even produces another childhood classic: Silly Putty.

Today, the 135-year-old company refuses to rest on its Forest Green laurels, brainstorming new ways to engage with kids, adults, and families in traditional and emerging spaces. Whether it’s art tools and kits, interactive apps, or one-of-a-kind experiences, Crayola continues to inspire imagination. Personalized products are also a big priority for the company, with its customizable “My Way” crayon box options allowing customers to pick their colors, design unique boxes for special occasions, and much more. Self-designing bulk orders is easy and available as well, making the perfect addition to restaurant tables, wedding party favors, business retreats, and more.

Crayola is always seeking new ways to connect with customers in the digital space. For instance, they regularly post new Create-It-Yourself DIY crafts on their site and on YouTube, showing artists of all ages how to create holiday, seasonal, and everyday ideas using their favorite Crayola products. For those who crave convenience, Crayola Craft Kits include many of the supplies needed to complete specific projects -- available for purchase.

For easy, spontaneous fun, Crayola has an extensive online library of Free Coloring Pages. The free line art gives customers instant access to fun coloring projects, with dozens of seasonal designs, bingo boards, Disney scenes, and more available to print. For adult coloring enthusiasts, there’s a whole line of more abstract and complex designs as well.

Along with its ever-expanding product offerings and unique digital experiences, Crayola is also improving its online checkout options. Recently, the company teamed up with Amazon Pay to make payments easy, quick, and secure for shoppers. And we’re collaborating with Crayola on future opportunities to delight customers.

See all of the colorful finds that Crayola has to offer right here.