Be the best gift giver of the season with the Amazon Pay Holiday Guide

Start shopping early for all your winter essentials and holiday gifts with great selections from the Holiday Guide.

For many of us, this holiday season means seeing loved ones we may not have seen in a while and spending long-awaited quality time with the people close to us. But since the stakes are higher, so is the stress. In such unpredictable times, however, you can count on one thing: Shipping could take forever.

With global shipping delays slowing down every element of production and transportation of products, the past months have made slower shipping speeds almost a guarantee. With delays adding a sting to the already high-pressure holiday shopping season, you might be tempted to just put it off one more week.

That’s why it’s more important than ever to start your shopping early. This year, even Black Friday might be too late if you want to get your home and gifts ready for the holiday season without having to scramble at the last minute.

Not to worry! The Amazon Pay Holiday Guide is coming to the rescue. Launching November 2, our annual series brings together over 100 merchants across four shopping categories, two pop-up shops, and a fantastic selection of gift lists and holiday deals.

Bring the joy back to holiday shopping by removing every potential obstacle from the equation. With our selection of merchants, you can easily find the best products for all your needs this season — from winter essentials to Secret Santa ideas from brands you already love, as well as small merchants waiting for you to discover and support.

Winter essentials


As you prepare for the upcoming winter season, you’ll need to stock up on winter essentials to get you through the cold months ahead. The Amazon Pay Holiday Guide will help you find everything you need to keep cozy inside or explore the great outdoors with the perfect gear.

Fill up your pantry with all the ingredients fit for nights cooking at home. From soups to holiday dinners, ensure all your dishes are bursting with flavor by using spices from La Boîte Biscuits & Spices. La Boîte’s spices and blends will bring out the best in your holiday cooking, so stock up now before you find yourself rummaging through the pantry at the last minute.

And in the spirit of being prepared, now is also the time to get your furry friend outfitted for the cold. Keep them warm on your walks with gear from Alpha Paw, all made by pet lovers so you don’t have to compromise quality.

Make sure you, your pet, and your home have everything you need to weather the seasons with these and more recommendations from the Amazon Pay Holiday Guide.

Home for the holidays


Getting your home ready for the holiday season doesn’t have to be a hassle. With the Amazon Pay Holiday Guide, we’ll pick all the best things that will fill your home with joy — then you can pay for them quickly and securely with the information stored in your Amazon account.

Merchants like Aosom are filled with decorations, trinkets, and loungewear that will make your home holiday headquarters. And for anyone who can’t make it, send them a gift from Edible, a classic choice that’s the perfect combination of thoughtful and crowd-pleasing.

Secret Santa


While you’re in the gift-giving spirit, get the jump on Secret Santa preparation with the Amazon Pay Holiday Guide. Find the perfect little something for everyone on your list, from unique gifts for loved ones to guaranteed wins with your co-workers.

If Santa can find the perfect gift, so can you. Shop the Holiday Guide for inspiration and deals on staples like the Blend Jet, a portable and conventional blender for the person who is always pledging to be healthier.

Discover brands like Averr Aglow, a luxe skincare brand with a range of natural products that actually work to give everyone a wintertime glow just in time for the holidays. Sure, you can give them as gifts, but no one has to know you helped Santa pick something for yourself too.

Shop small


The holiday season is also the ideal time to help small businesses by shopping small. But don’t sacrifice quality or convenience — find a selection of ideas to make sure you shop small and gift big.

Let the Amazon Pay Holiday Guide introduce you to merchants that make unique gifts for every person on your list, from busy parents to fussy little ones. For example, Busy Baby Mat is a small brand making the nonslip mat that makes mealtimes with babies way less messy.

And for anyone who has little ones, give them the gift of an at-home spa day with Eden Bodyworks. Eden Bodyworks does the impossible: makes you look forward to wash day. Their natural products will become the staple of any hair care routine for their effectiveness and clean ingredients. Get yourself a little something to help you relax too — after all, what are the holidays for if not self-care?

Pop-ups for the whole family

As if there weren’t enough to look forward to this holiday season, Amazon Pay is bringing fun to the whole family. Coming in November is a Santa’s Workshop where you and your little ones can celebrate the holidays. Listen carefully while they tell Santa what they want, then shop with Amazon Pay to make it all happen seamlessly from idea to checkout.

If they want a new stuffed friend, for example, turn to Budsies, which makes personalized stuffed toys out of your kids’ drawings. Anything they can imagine, Budsies can make to give you a gift they can keep for a lifetime. If they want new kicks, check out the washable shoes from Rothy’s. With selections for kids and adults, Rothy’s will change how you think of shoes, and give you and your kids the freedom to go on adventures without worrying about getting your hands — or your shoes — dirty. Get a matching set for the whole family and try their Merino wool collection for indoor comfort and convenience.

12 Days of Deals

Starting December 1, you’ll be able to shop the best deals from some of our favorite merchants with Amazon Pay’s 12 Days of Deals. For 12 days, new deals will be revealed on the Amazon Deals page to inspire your shopping experience.

Like an advent calendar for unbeatable prices, be sure to check the Deals page every day to get at least 25% off merchants you love with offers valid until December 24.

Whether you’re shopping for yourself or looking for last-minute gifts for anyone you might have forgotten, the 12 Days of Deals will keep the fun going right up to the end of the season.

Skip the hassle that comes with the holiday season, but don’t miss the excitement. Get ready for the Amazon Pay Holiday Guide to launch on November 2 and get all your shopping done early. With all the deals and events happening on Amazon Pay, holiday shopping will feel fun again, and you can focus on spending time with your family and friends while knowing you got them the best gifts.

With Amazon Pay, you can find great gifts and get through checkout easily and securely. Don’t wait to shop; start early to get all your winter essentials now. Then spend the holidays cozying up and spreading cheer — you deserve it.