Partner Spotlight: Guidance

The ecommerce service provider stops at nothing to accelerate the growth of online businesses.

It can be a challenge for businesses to continue innovating in the crowded world of ecommerce — not only by staying abreast of the latest trends in technology, but finding exciting ways to stand out. That’s where Amazon Pay’s integration partner Guidance, the full-service ecommerce agency, can help.

Guidance has more than 25 years of experience helping businesses drive and accelerate growth for new and established brands, manufacturers, and retailers — both B2B and B2C. From strategy to development to creative services, Guidance supports their clients’ digital growth in every phase.

They’ve designed more than 300 omnichannel, highly customized websites and apps for clients such as Foot Locker, Yamaha, and Munchkin, rapidly growing their partners’ digital presence and helping them meet their customers’ needs. In 2019, they won 10 W3 Awards, celebrating outstanding achievement in creating innovative and engaging websites.

In an effort to lower the barrier to building a strong digital presence, Guidance recently developed QuickLaunch packages, quick-to-market solutions with their clients, including Magento, Episerver, and BigCommerce. Guidance wanted to give merchants the ability to quickly transition from a physical store to an online shop — a particularly necessary transition as the COVID-19 pandemic altered the retail landscape. It also provided businesses with the opportunity to enhance their sites and increase their ROI over time.

In addition to helping businesses evolve in transforming digital commerce industry, Guidance is evolving, too. They recently joined the Episerver Partner Advisory Board so that they can advise Episerver on product strategy, market intelligence, and their overall go-to-market strategy, leveraging their extensive knowledge of what’s driving customer adoption of digital marketing technologies.

“Guidance is extremely excited to be part of the Episerver Partner Advisory Board not only to provide our unique outlook on growth strategy but to deliver high-quality solutions for customers amongst like-minded peers,” said Guidance’s CEO, Jason Meugniot. “Our team is always evolving and striving for innovation. By combining our feedback and experience, we can deliver a better overall business solution for Episerver customers.”

Guidance’s commitment to their partners and clients extends beyond delivering innovative business solutions. In the fall of 2020, the California-based company partnered with one of their clients, HeartMath, to help support local firefighters extinguishing the fires in Northern California. Not only was this a generous way to support HeartMath, which pledged to match every donation dollar for dollar up to $20,000, it was also an important force in helping protect Californians’ homes and lives.

To learn more about how Guidance can go above and beyond in supporting your business, visit their website.