Meet the baby and toddler brand whose products grow with your child

NYC-based Lalo has captured the hearts of parents with super-adaptable products for little ones.

NYC-based startup Lalo call themselves “the modern baby and toddler brand.” It’s a simple but accurate designation for a young but already beloved company. Founded by ambitious entrepreneurs Michael Wieder and Gregory Davidson in the spring of last year, the direct-to-consumer company has already built a formidable reputation among new parents and experts in the child-rearing field. They have earned effusive praise from publications like Business Insider and Goop, as well as celebrities and influencers, including Khloe Kardashian, Shay Mitchell, and Jessica Alba.

“My go-to is the Lalo Stroller — it’s chic, convenient, and not a full-body workout to carry,” Alba said in an interview with Poosh earlier this year.

What is it that attracts so many parents to Lalo? Wieder and Davidson recognize how overwhelming the unlimited options for at-home and on-the-go products for little ones can be. They also know how expensive and nerve-wracking it can be when parents are consistently forced to make new purchases through the first few months and years of their child’s life, just to adapt to their changing bodies and behaviors.

That’s why Lalo’s innovative products are extra adaptable, offering functionality that new moms and dads didn’t even know they needed. Lalo’s business is centered around two essential offerings: the Daily Stroller and the Chair. Both products’ less-is-more design makes them easy to use and customize.

The Daily, for instance, is a lot more than a well-built and ultra-safe stroller. It comes equipped with every travel accessory a parent could need — and more. It includes a bassinet, an all-weather cover to protect from rain and snow, expandable storage areas, a sun canopy with SPF 50+ protection, car seat adaptors, a parent organizer with a phone charger, two machine-washable liners, and two stroller clips for toting.

The Chair, meanwhile, is a combination high chair and play chair whose clever dual functionality makes it more than worth its price tag. Useful both in the playroom and at the dinner table, it sinks as your child grows, making it usable for children from birth until the age of three.

And it’s not just the strength of their products that makes Lalo stand out as a brand. The company has obsessed over providing excellent customer service since their earliest days, when they were a team of three working out of a WeWork: their first hire was a Customer Service Associate. But don’t take our word for it. Here are some testimonials on Lalo’s site that speak to the company’s winning combination of exemplary products and outstanding customer relations:

I love Lalo, I love our high chair. Can’t wait for the play table, I’m on the waitlist.

Emily H.

When our high chair came it was missing the screws in the box, but the customer service team was so responsive. They overnighted the screws and now we love it. Great service goes such a long way with me. Definitely looking out for more stuff.

Jane D.

So there is so much to say about this chair AND this company. We ordered the chair in grapefruit and it came in dirty. We got into contact with customer service quickly and they sent us a brand new chair. With the COVID-19 pandemic going on, they risked all the hassle to please a customer — and very pleased I was. I was so pleased about the chair and customer service, that I purchased another for a girlfriend who is due in June. And the chair has the looks and functionality a true high chair should always have. Hats off to you, Lalo.

Kristen R.

Additionally, Lalo is committed to charitable pursuits that transcend their profit goals. The company’s name stands for Love All Little Ones, inspired by horror stories of migrant children detained at the United States border to Mexico. Wieder and Davidson donate a portion of Lalo’s sales to nonprofits focused on issues of fertility, perinatal care, and education. As supporters of the non-profit Baby Quest, they launched the Lalo x Baby Quest Fertility Grant to provide financial assistance to families who cannot afford the high costs of fertility procedures.

Between Lalo’s advocacy work, and the human touch they bring to their online business, making a purchase from the company feels like more than another sterile online transaction. When faced with the choice of ordering up a discount stroller, or investing in something with resilience and class, Lalo’s top-notch designs and reputation should make your decision easy.

Peruse Lalo’s unique offerings at their site, and consider improving your digital shopping experience by using Amazon Pay at checkout.