Flexible checkout is critical in times of crisis

Emergency preparedness retailer adds Amazon Pay with Affirm.

Customer responsiveness in turbulent times is at the core of USA Berkey Water Filters’ business.

USA Berkey Water Filters, a Las Vegas-based distributor of Berkey® water filter systems, offers same day shipping of residential and personal use water filtration systems that are often used to aid in emergency preparedness. Sales ebb and flow with changing climatic and economic factors. Sales Director Jeff Gleason explains that events like the war in Ukraine, elections, and natural disasters all impact demand for clean water.

USA Berkey Filters saw an influx of traffic and sales in February 2023 in response to the tragic Ohio train derailment and its corresponding environmental impact.

“We have to adapt to customers and we have to make it easy,” described Gleason, “The option to pay over time is wonderful because (the water filter) can be a life-saving device. It can ease the stress of emergencies.” Gleason emphasizes he encourages his customers to pay off their purchase within the no-interest grace period.

“It is very stressful and we understand people’s urgency,” said Gleason of his customers, noting he and his team members work nearly seven days a week to calm people’s fears and ship products out daily. “It’s the nature of what we do. They want it now.”

Implementing Amazon Pay with Affirm

Gleason had considered implementing a standalone payment installment solution directly in the past and was actively looking for a “pay over time ” option when the opportunity arose to add Amazon Pay with Affirm to their existing instance.

“It was so easy,” Gleason said , reflecting on the less-than-one-week implementation. “It’s been seamless. I didn’t have to do anything.”

Upon implementation, the Affirm logo was added to the checkout buttons in the cart without requiring any technical lift from the USA Berkley Filters team.

Flexible payment options through Amazon Pay with Affirm allow retailers like USA Berkey Water Filters to “tap” into a new shopper network – over 16 million shoppers have used Affirm1. Affirm delivers personalized payment plans to your customers, allowing them to break up purchases – from four interest-free payments every two weeks , to longer installments up to 36 months. Payment plans are tailored to each purchase, with terms proven to boost conversion.

‘A great marriage’ with Amazon Pay

USA Berkey Filters implemented Amazon Pay in July 2021.

“I feel like I should have gotten it earlier,” laughs Gleason. “There’s a lot of fraud in (credit card) processing. It was a great marriage to include Amazon Pay because of the low amount of fraud. It’s a great way to pay. It’s very simple. Ease of checkout has been awesome.”

Amazon Pay with Affirm doesn’t change the checkout experience for merchants with an existing Amazon Pay button. The Affirm integration adds the option to pay-over-time directly to the Amazon Pay button within your shop, giving your customers the ability to pay in installments with no late fees, hidden fees , or surprises. Affirm handles collecting payments from your customers, and covers losses from customer credit or fraud risk.

Learn more about Amazon Pay with Affirm.

Rates from 0% APR or 10-30% APR. For example, a $800 purchase might cost $72.21/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see

1. Q3'23 Earnings Supplement as the source: