The Cymax casestudy

The Cymax
experience

Record number of customers Amazon Pay at Cymax this holiday season

Cymax Stores, based in Vancouver, BC, is North America’s largest online only furniture retailer with annual sales that exceeded $100 million in 2013. With over 50,000 furniture SKUs, Cymax is a leader in online sales for all items home and office. Currently #197 on the IR 500, Internet Retailer’s ranking of the Top 500 players in eCommerce, Cymax Stores has big growth goals over the next few years.

Lar Quigley, Director of Corporate Development at Cymax says, “As one of the fastest growing home furnishing e-tailers, we have one of the largest selections of furniture and home decor on the web. We see the potential opportunities in online and mobile sales growing every day. In fact, we saw our biggest day ever this year on Cyber Monday - December 2, 2013.”

The simplified sales process of Amazon Pay led to a 3.15% increase in conversions after the log-in integration.

Lar Quigley, Director of Corporate Development, Cymax

Creating the perfect customer experience

Cymax is all about customer experience; their mission is perfection for every buyer. They invest in speedy order processing and friendly customer service to ensure that furniture needs are met to the customer’s satisfaction. Selling on Amazon.com, Cymax has earned 4.6 out of 5 stars in customer feedback as of January 2014. “Serving our customers well - that’s really what Cymax is about. We want our customers to have the best possible shopping experience, from browsing all the way through to buying. We added Amazon Pay to give millions of Amazon customers an experience they know, trust and even prefer. Plus we love that our customers never have to leave our site.”

Increasing sales

In June 2013, Cymax adopted Amazon Pay, and in October upgraded there offering to enable both account creation and easy payments.

Amazon Pay became the most preferred payment method on Cymax.com, accounting for over 20% of all orders. After Cymax added Login with Amazon to the experience, they saw new account registrations on Cymax.com triple in the first three months. "We’ve been delighted to see more customers register on our site because Login with Amazon is easy and familiar. Having more identified customers means we can better target our marketing campaigns, and grow our sales."

When Cymax added Login with Amazon to the experience, new account registrations on Cymax.com tripled.

Lar Quigley, Director of Corporate Development, Cymax

Amazon Pay continued to add value throughout the holiday season: “We saw a record number of customers Amazon Pay on our site this holiday season. Customers love the simplicity of logging in with their Amazon credentials and using the payment and shipping method they already have stored with Amazon. Customers trust Amazon; they know their payment information is secure and we love making it easy for them to buy what they want on our site.”

In the end, Cymax is happy to do what they do best: craft the perfect experience for their customers. “Amazon’s Amazon Pay provides a superior experience for our customers and we’re delighted with the results for our business.”

Website: www.cymax.com