Alexa Donations with Amazon Pay: Sleeves up, hearts open
by Amazon Pay Team – December 05, 2018
You may have seen the classic image of Red Cross nurses helping American soldiers and civilian war victims during World War I. You may have also received your first aid certification or learned how to swim from an American Red Cross instructor. For more than a century, the Red Cross has been dedicated to delivering lifesaving services and programs across the globe.
The American Red Cross spends 91 cents of every dollar on humanitarian services.i
Clara Barton, an American Civil War nurse, was inspired to found the American Red Cross in 1881 after observing the amazing work of International Red Cross during the Franco-Prussian war. The American Red Cross had an immediate impact, leading relief efforts for disasters such as the Thumb Fire in Michigan in 1881 and the Johnstown flood of 1889 in Pennsylvania.
The American Red Cross received its first congressional charter in 1900 to provide services to members of the armed forces and their families, delivering humanitarian aid in the US and around the world. In the 1940s, the American Red Cross developed the first nationwide civilian blood program—which now supplies more than 40 percent of blood and blood products in the US.ii
Whether the disaster is an earthquake, drought, or health epidemic, the Red Cross is there. And as part of its mission, the Red Cross provides training and certification in a number of lifesaving areas such as CPR and water safety.
Today, the Red Cross has 264 chapters and 36 blood service regions.iii Each year, the nonprofit mobilizes relief to people affected by nearly 64,000 disasters,iv trains 5.9 million people to save lives,v and provides 391,000 emergency communication and financial services to the military, veterans, and their families.vi
You can help support the American Red Cross through Alexa Donations. Amazon customers can simply ask Alexa to donate to the American Red Cross, and a charitable donation is made via Amazon Pay using the information stored in the donors’ Amazon account. It’s that easy.
To help provide relief for those in times of need, simply ask Alexa to “make a donation to the American Red Cross.”
Alexa Donations is already helping the American Red Cross expand its fundraising by tapping into over 300 million active Amazon customer accounts.
The result? The Red Cross can continue to help people affected by disasters across the country—and around the world—by giving them care, shelter, and hope.
At Amazon, we’re committed to making giving as easy as talking, and we are already working with more than 180 nonprofits to offer Alexa Donations. To learn more about the American Red Cross, visit their website.
iAmerican Red Cross, How the American Red Cross Spends Your Donations, 2018
iiAmerican Red Cross, History, 2018
iiiWikipedia, American Red Cross section, 2018
ivRedcross.org, Disaster relief section, 2018
vRedcross.org, About us section, 2018