Alexa Donations with Amazon Pay get to the heart of the matter with American Heart Association
by Amazon Pay Team – November 26, 2018
According to the American Heart Association (AHA), cardiovascular diseases are the number one cause of death in the world, taking the lives of 17.5 million people every year. And there’s not just a human cost -- the economic cost of cardiovascular disease is approximately $900 billion and will exceed $1 trillion by the year 2030.
For nearly 100 years, the American Heart Association has been on a mission to reverse those trends, fighting heart disease and stroke, as well as striving to save and improve lives.
And now Amazon is helping the American Heart Association bring their voice to an entirely new audience.
The nonprofit uses its American Heart Association skill for Alexa to bring crucial health information to the homes of anyone with an Alexa-enabled device, allowing users to find the answers to questions like, “What are the warning signs of a heart attack?” or “How do I perform CPR?” using only their voice.
The American Heart Association skill for Alexa brings access to the AHA’s vast scientific research to those homes via a personable, reliable solution.
Now Amazon Pay is helping the American Heart Association expand their reach even further, through Alexa Donations. Alexa customers can simply say “Alexa, donate to the American Heart Association,” and a charitable donation will be made to the AHA (or one of over 180 other nonprofit organizations) via Amazon Pay.
Online giving, and later, SMS-based donations, made the process of charitable giving significantly easier for both donors and charities. Alexa Donations is the next step in giving, offering nonprofits a frictionless and trustworthy channel for fundraising.
In a rapidly changing world, the AHA is constantly rethinking traditional approaches to reach people in their everyday lives.
The technology also brings an entirely new audience to AHA fundraisers. With an Alexa-powered device, users are just a few words away from contributing $5 to $5,000.
In a rapidly changing world, the AHA is constantly rethinking traditional approaches to connect with people in their everyday lives. It’s technology like Alexa skills and Alexa Donations that are helping the AHA along with consumers, patients, and physicians to achieve better outcomes and further the mission of living healthier, happier lives.
To donate to the AHA, simply ask Alexa to, ‘Make a donation to the American Heart Association’.
Alexa, Amazon Pay, and the American Heart Association in Action: