Often, it feels as if there are simultaneously too many and too few options when it comes to Valentine’s Day gifts. There are a handful of classic categories that work well – chocolate, jewelry, and flowers come to mind – but sometimes there are too many variations on these tried-and-true themes. So how to know which attractively packaged box of bon-bons or custom-engraved necklace is the right choice?

Luckily, the Amazon Pay staff is here to guide you through the wide world of lockets, perfumes, heart-shaped candies, and more this winter. Peruse our list of instant V-Day hits, from some of our favorite Amazon Pay merchants below.

I Love You Swizzle Berries by Edible Arrangements

The countless options available for your requisite Valentine’s candy gift might seem overwhelming, but this killer treat from Edible Arrangements makes it easy. A matchup of 12 plump strawberries dipped in chocolate and covered with white Swizzle. This is indulgence done right.

Valentine’s Day Whale Medium Canvas Cosmetic Case by Vineyard Vines

If your significant other treasures their makeup and skincare products, this travel accessory will prove an instant hit. This zip travel case with distinctive seersucker stripe patterning and sturdy canvas design makes for a resilient gift that your partner (and her skin) will cherish for years to come.

Charming Lounge long sleeve and boxer Set by Cosabella

It’s possible to buy something cute for her to wear without pushing the envelope too much. With its crewneck long sleeve top, elastic-waist boxers, and charming heart-shaped-candy patterning throughout, this pajama set from Cosabella is just flirtatious enough. Perhaps more importantly, it’s about as comfortable as loungewear gets.

The Five Minute Journal from Rhone

Rhone’s Five Minute Journal is already flying off the shelves, so secure yours now. The journal does far more than offer space for your loved one to jot down thoughts and reminders – Rhone’s classic hardback journal is designed to promote an optimistic outlook and encourage the formation of strong and meaningful relationships.

The Miller Love Sweater by Rebecca Minkoff

A stylish and well-made sweater is a no-brainer for a welcome February gift, not to mention a Valentine’s Day one. This cozy, eye-catching sweater from Rebecca Minkoff combines bold red color blocks with a mock neckline, ribbed trims, and dropped shoulders.

Bar Bracelet by Pura Vida  

Offered in both silver and rose gold, this engravable bar bracelet from Pura Vida is the perfect medium for some romantic sweet nothings. Combining casual fun—the string-bound design, featuring an array of possible colors—with the potential for deeper emotional expression, this makes for an ideal addition to the V-Day stockpile.

Beautiful by Estee Lauder

Perfume is an ideal Valentine’s Day gift in theory, but it can also prove to be one of the most difficult to select. But if your partner loves classic scents that combine floral and earthy notes, this beloved eau de parfum spray from Estee Lauder may be just the thing – offering a complex, multifaceted scent that evokes subtle elegance.

Malibu Marble by MVMT

This one-of-a-kind design from MVMT Watches is glamorous and full of personality, designed to capture just the right amount of attention. The white marble face, number-free design, and rose gold band make for an unforgettable, streamlined design that exudes class and playfulness all at once.

Valentine’s Day postcard from Overnight Prints (or customizable your own)

Long distance lovers, fear not: It’s easy to create a cute, thoughtful and professional-looking customized V-Day postcard (and get it printed and delivered to you within a couple of days) at Overnight Prints. Assemble the right combination of images, a graphic layout, fonts, and compose the perfect personalized message to match.

Valentine’s Day gift ideas by Gorjana

If you’re considering romantic bling for your special someone this year, it would be foolish not to check out Laguna-Beach-based jewelry brand Gorjana’s expansive and inventive Valentine’s Day offerings. The sprawling collection includes a stunning series of gold and silver coin necklaces, as well as a cornucopia of lockets, bracelets, earrings, rings, and more.