Over 16,000 people flooded the Javits Center in New York City to attend retail’s largest expo: The NRF Big Show. Spanning January 13-15th, the Big Show attracts thousands of retail companies from all over the globe including 82 of the top 100 US retail companies in attendance. 

From the main stage to the showroom floor to an innovation lab, startup zone, podcast studio, and more, every inch of the 840,000 square-foot exhibit space is packed with opportunities for attendees to network with the industry’s elite as well as up-and-coming brands. It’s also a chance to see the latest best-in-class technologies and strategies for transforming retail as we know it.

Some of the hot topics at this year’s show so far include the Internet of Things, voice technology and machine learning as well as themes of culture, diversity, and inclusion. As expected, the main stage headliners featured some heavy hitters, including the incredibly popular Chip and Joanna Gaines discussing the meteoric rise of their brand, Magnolia (how many of us now know the term shiplap thanks to Joanna?).

You can also find Amazon Web Services at the show – booth #1341 for those here. Be sure to stop by the AWS booth to discover the ‘boundless store’ and ask for a demo of the ‘grab-n-go’ cooler. 

The innovative cooler enables retailers to sell any number of high convenience items packaged in a cashless, card-free vending machine-style experience. 

The demo today involved cold drinks available for ‘purchase’ from a locked cooler. Interested shoppers simply opened the secure cooler with a QR code generated via the Amazon shopping app. Once the cooler is unlocked, shoppers can take out and review potential purchases, place unwanted items back in the cooler, close the door, and go!

Selected items are captured by in-cooler cameras and recognition software. And payment is secured through Amazon Pay which uses the credentials stored in the shopper’s Amazon account. With Amazon Pay enabled, the payment source is immediately validated for the merchant, and shoppers can rely on a trusted and familiar checkout experience.

The smart cooler also sends back valuable information to the merchant, including when it’s time to restock a certain item. Plus, with Amazon Pay integrated as a payment method, merchants are also able to capture valuable customer data such as name and email with each purchase.

There’s still one more day left of the world’s largest retail show and expo. So if you’re thirsty for what’s next and new, grab a ticket and head on over – we look forward to seeing you at booth #1341!

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