Husband-and-wife team Vicki and Rich Fulop opened Brooklinen with a simple mission: to produce sheets that were of the highest quality, yet accesibly priced. Since launching with a Kickstarter campaign in 2014, the acclaimed startup has consistently broadened the scope of its business while remaining focused on its core mission of wanting our customers to be comfortable. In 2018, Inc. named them the third-fastest growing retail brand.

Accolades for the quality of their products have also rolled in from Business Insider, Good Housekeeping, Men’s Health, Wirecutter, and more. But perhaps the best proof of Brooklinen’s quality are the 40,000-plus five-star customer reviews they’ve amassed on their website, which praise the comfort and resilience of their products, their customer service support, and their lifetime warranty policy.

The feel & comfort level of the White Classic Core Sheet Set is our little piece of heaven. Even my Granddaughter loved snuggling in our new sheets.

- Customer Tamara C.

These are the best sheets ever. I have three sets. And customer service is fantastic. I’m obsessed with my new Luxe bundle. I will be ordering for everyone in my family.

- Customer Julia H.

Given its' origin as an online-only business, Brooklinen has always gone above and beyond, searching for inventive ways to connect with their consumer base. Their Brookliving blog draws top-notch writers to contribute substantive articles that do a lot more than hock bedsheets. The site also provides everything from guides on how to design your bedroom to last-minute Halloween costume ideas.

As the name suggests, Brooklinen is a loud-and-proud Brooklyn-born institution, and they have worked to cultivate a loyal customer base locally. So it’s no surprise that, the company is planning on opening their first brick-and-mortar location in Brooklyn, just in time for the holidays.

Opening more IRL Brooklinen locations around the country is one of the company’s main priorities for the next couple of years. “It’s really about being where your customer wants you to be, and this was a natural foray for us as our audience and business matured,” Rich Fulop explained earlier this year.

Brooklinen has expanded its offerings to include everything from a brand-new loungewear line to bathroom accessories and gift packages. So if you’re unsure of a good place to start, or looking for a holiday starter pack for a loved one, we have the ideal option for you.

The Luxe Core Set features just the basics—a fitted sheet, a flat sheet, and two pillowcases. But with the superior, smoother comfort Brooklinen bedding provides, it goes a long way toward radically improving anyone’s overall sleep experience. It’s the perfect gateway into the wider universe of Brooklinen products, which is why we’ve included it in our essential Holiday Gift Guide for products purchasable via Amazon Pay.

Vicki Fulop summed it up well when she described Brooklinen’s products as “simple, classic, clean, and timeless.” Everyone loves to sleep comfortably, and sheets that provide full and stable coverage are an essential part of that equation. This holiday season, it’s hard to imagine that anyone could go wrong by gifting a Brooklinen set to a loved one.

Check out Brooklinen’s Luxe Core Set and other curated gift ideas in the Possible with Pay Holiday Gift Guide.