Mobile commerce continues to dominate the commerce industry – and it’s continuing to grow by leaps and bounds. In 2020, mobile shopping is expected to increase by 20%, accounting for a majority of the total U.S. ecommerce sales in the next two years.[1] Getting your online business ready for mobile shoppers is going to be crucial to making the most out of this holiday season.

But figuring out how to improve your mobile experience, and how to delight your mobile shoppers during peak shopping, can be a challenge. That’s why Adobe has put together their Annual Holiday Guide, to help your business prepare for the coming shopping season. This year, Adobe has teamed up with Amazon Pay to tell you everything you need to know about how to optimize your mobile experience, with insights and examples to make sure that your business has its best holiday season yet. The mobile section of this guide will show you how to:

  • Optimize your mobile checkout to increase conversions.
  • Reduce friction across the shopping journey to help reduce cart abandonment.
  • Enable mobile-first experiences to help shoppers move across channels.

The guide also gives helpful real-life examples of merchants who have had success delighting their mobile customers, using everything from implementing a guest checkout to offering third-party payments options like Amazon Pay.

Just remember: Your ability to win over mobile customers is only as good as your entire ecommerce experience — Win over your mobile customers and get the Adobe Annual Holiday Guide now.

To help you get in the holiday spirit, you're invite to Adobe's “Gift of Giving” virtual holiday event on September 24th at 5pm ET. There will be fun, festive group activities and a chance to design your own gingerbread storefront. Register by September 14th to get your activity kit.
 


[1] eMarketer, April, 2020.

 

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