Have you cracked the code on acquiring customer online? According to a global Hubspot survey, the main challenge businesses face is driving quality traffic to their website. And it’s only becoming more difficult: 60% of the marketers’ surveyed said that their customer acquisition costs have increased in the past 3 years.
During last month’s Paytalks webinar, we identified 10 traffic drivers to grow your online business. While we recognize there is much to be learned in evolving world of online commerce, we’ve gone a step further to help business by driving more shoppers to their site through our Business Accelerator Campaign. The campaign that can put your brand in front of Amazon customers, with feature placements across several highly visible Amazon Pay marketing channels including spotlight newsletter exposure, exclusive social promotions and editorial features.
What customers are saying
We’ve already featured a number of merchants across our channels. Rose & Rex, a destination for educational, design-focused toys, was featured on our blog and social channels.
We were thrilled to have one of our items highlighted in a feature by Amazon Pay. As a small business, our partnership with Amazon has not only made payment easier for our customers but has also given us an opportunity to reach a broader network of moms and families. Through the feature new customers learned about our mission to support learning through play and discovered our site.
- Allison Klein, Founder, Rose & Rex
We also featured Smashmallow as part of our Possible with Pay shopper series. If you haven’t heard of them yet, you need to check out their snackable treats – they’re better-for-you than marshmallows. Their experience with Amazon Pay moved the dial for their business:
With Amazon Pay’s incentive campaign, we’ve noticed an increased number of orders. We’ve also enhanced the user experience by including Amazon Pay on our site, leading to larger order values and repeat purchases.
- Stephanie McGregor, General Manager, Smashmallow.com
Connect your business to more shoppers
As you look for ways to ignite your seasonal strategy and get your business up to speed, consider Amazon Pay’s Holiday Gift Guide. It’s provided new opportunities for numerous businesses to connect their brand to new shoppers. Get started now as the campaign closes September 10.