According to a recent survey from Statista, in 2020, 49% of customers were more interested in online shopping for the holidays than they were in 2019. With more shoppers going online, businesses can potentially attract more customers to their sites than ever before. For merchants, this holiday season is an opportunity to increase sales by providing your shoppers with a seamless customer experience.

This month, we conducted our first-ever interactive webinar, Paytalks: Ask Us Anything! Holiday Selling Edition. We've outlined 10 effective ways to prepare for a boost in holiday shopping. From eliminating customer checkout hassles to great ideas to stand out in this competitive landscape, we’ll walk you through simple but effective strategies, with an emphasis on digital and mobile optimizations.

We also took  time to answer relevant questions submitted by merchants like you. This allowed the session to cover many topics and frequently asked questions to make the most of your time before heading into the holidays.

You’ll receive practical tips on how to:

  • Increase your digital presence in a way that impacts your bottom line
  • Leverage SEO best practices to gain search traffic from our agency partner, BrightEdge
  • Optimize your mobile experience for holiday shoppers
  • Manage customer expectations to improve their overall experience
  • Implement holiday-centric, empathetic marketing ideas to help boost sales

Please find the resources mentioned in today's presentation below: 

1. 5 Ways to Reduce Mobile Cart Abandonment
2. BrightEdge webinar on SEO optimization for the holidays
3. Global Partner Program
4. Merchants featured on our category pages
5. Customer Agreement and Policies (including A-to-Z Guarantee, Returns Policy, and more).
6. CSP Integration Information
7. Info on crowd-sourcing platform policy
8. Info on countries offering Amazon Pay
9. Recurring Payments FAQs
10. What is Amazon Pay’s Pricing Structure?
11. Alexa Skills integration guide
12. Amazon.com Gift Card terms and conditions
13. Amazon Pay Deals (Part of our Shopper Experience Program)

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