2020 was a transformative year for the retail industry. The pandemic catalyzed a digital revolution that resulted in widespread changes to consumer habits — curbside pickup, subscription models, contactless payments. These trends are indications of what’s to come, and have left retailers to reimagine some of the most commonly held beliefs about commerce, and what the future of the industry holds.

This January, Amazon Pay is heading to the virtual event NRF 2021: Retail’s Big Show, to share insights into where retail is heading, and what retailers can do to meet the needs of today’s digital shoppers. Together with AWS, we’ll be hosting two keynote sessions that will inspire you to take your customer journey to the next level.

In the era of COVID, customers have a clear preference for touchless and digital experiences, which both prioritize their safety and empower them while they’re shopping. Mark your calendars for a conversation on Wednesday, January 13, at 2 pm EST, with Andrei Rebrov, CTO and co-founder of Scentbird, and Kris Zanuldin, Head of Product at Amazon Pay and Alexa Money Domain, about how retailers can prepare themselves for a touchless future. Hear how the innovative direct-to-consumer fragrance company Scentbird successfully used voice commerce to engage customers and add value beyond the point of purchase.

As retailers both big and small know, digital shopping experiences can only be as good as the infrastructure that supports them. Don’t miss the chance to hear Rajeev Aikkara, Vice President of Digital Technology at Burberry, and Tom Litchford, Global Lead for Retail at AWS, talk about how one of the world’s most iconic brands has transformed its business through improvements to its digital foundations. On Thursday, January 14, at 1 pm EST, they’ll share insights into how retailers can leverage technology in order to drive growth through inspired customer experiences.

Join us then to set the tone for the future of retail in this new digital and touchless era, and beyond.

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