According to McKinsey, more than half of U.S. and European shoppers have tried a new shopping behavior since April 2020, such as switching to a new retailer, trying a new brand, or adopting a new shopping method like curbside pickup and mobile shopping.[1] Ensuring that your site addresses digital shoppers’ needs both during and after COVID-19 could be your business’s competitive advantage.

This month’s Paytalks webinar will walk you through eight optimizations for your ecommerce site that will help your business meet the needs of your digital shoppers. You’ll learn how to not only keep your customers safe during this challenging time, but also build their trust — an essential aspect of a satisfying digital experience — while preparing your business for the challenges of tomorrow. And we’ll share all the tips in just 20 minutes.

In this webinar, you’ll find tips on:

  • Engaging shoppers with prioritized shipping and tracking information
  • Building trust through optimized placement of company policies
  • Reducing shopper confusion and concern through proper delivery formatting

Head over to the Paytalks site to register for the live webinar right now.

 


[1] McKinsey, Survey: European consumer sentiment during the coronavirus crisis, 2021, and Survey: US consumer sentiment during the coronavirus crisis, 2021.

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