The customer journey is evolving: The ease of digital commerce means that customers have high expectations from their online experiences, and it’s up to merchants to figure out how to deliver on those expectations.

When you add the Amazon Pay button to your site, you’re bringing the fast, secure, and familiar payment experience to hundreds of millions of Amazon customers, allowing them to shop their way, every day. But Amazon Pay is so much more than just a checkout button. Find out how Amazon Pay is a checkout solution that increases shopper engagement, brand visibility, and security.

Gain peace of mind and security

These days, peace of mind goes a long way with your shoppers. When your business offers Amazon Pay, you’re giving your customers the same Amazon-backed protections that they rely on when they shop on Amazon Pay also provides businesses with advanced fraud detection, chargeback controls, and risk management processes at no extra cost — all of which help to reduce bad debt, lower operating costs, and avoid risks to your and your customer’s data.

Grow with the latest innovations in digital commerce

When you launch Amazon Pay, you also get access to the latest innovations in checkout technology — including additional features and products to help you stay ahead of your customers’ needs. What’s more, it’s easy to enable shopping with Alexa, so that your shoppers can use voice wherever and whenever they want to across the purchase journey — from product discovery, to checkout, to receiving delivery notifications.

Help shoppers manage their payment methods

Amazon Pay is also where hundreds of millions of Amazon customers manage their payment methods on Adding Amazon Pay to your site means including a familiar, trusted name that Amazon customers can easily recognize as the place to select their preferred payment methods.

Increase your brand visibility and global reach

Amazon Pay lets you benefit from Amazon’s trust halo and activate the hundreds of millions of Amazon customers across the globe, offering them a seamless and familiar shopping experience on your site. What’s more, with Amazon Pay, you can benefit from personalized co-marketing initiatives to increase your brand reach and lead new shoppers directly to your site — including participation in Amazon Pay Deals, a new program that helps shoppers save on the products they love when they check out with Amazon Pay.

Give your shoppers more of what they want with Amazon Pay.

Get started today


Stay connected

Get the latest Amazon Pay updates and insights delivered right to your inbox.