During the pandemic, digital retail channels have become increasingly important for ecommerce businesses. According to research conducted by PYMNTS, 48% of U.S. consumers have shifted from retail shopping in stores to shopping online since the beginning of the pandemic.[1] But while consumers are adapting to digital commerce in unprecedented numbers, there’s still a lot of uncertainty and stress for both consumers and businesses. How can your business implement an effective digital strategy to take advantage of this behavioral shift?

Our January Paytalks, which just became available online, will show you how your business can create effective and trusted digital experiences during these uncertain times, all while moving your digital strategy into the future of ecommerce.

In this webinar you’ll find tips on:

  • Reducing your customers’ cognitive friction to boost conversions through optimized checkout and transparent return policies
  • Engaging new customers to drive stronger connections with your brand
  • Building trust by better understanding your customers’ needs and expectations

Head over to the Paytalks webinar library to watch. While you’re there, check out other installments in the series to see more tips, ideas, and strategies for your online business.

 

[1] PYMNTS.com, The Digital Shift: Consumer Trust Playbook, 2020.

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