September 15 marks the beginning of Hispanic Heritage Month, set aside to honor Hispanic and Latino communities—those who trace their roots to Spain, Mexico, the Caribbean, Central America, and South America. Inspired by this year’s theme, Celebremos, or “Let’s Celebrate,” Amazon is partnering with Brazilian-born, Brooklyn-based graphic designer Niege Borges. Borges' work celebrates Hispanic and Latino entrepreneurs, creators, artists, business owners, and storytellers, and will be featured across Amazon, including our bespoke Hispanic Heritage Month experience which will be featured on Amazon.com.
There is no one single Hispanic culture, and this month recognizes a range of traditions, identities, and cultural expressions. Based on her own childhood, Borges personally understands how varied the cultures within her home country were—a reminder of the diverse communities celebrated during Hispanic Heritage Month.
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